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	<title>The Martial Art School Alliance International</title>
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	<link>http://martialartschoolalliance.com</link>
	<description>A martial arts business association for small school owners</description>
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		<title>99 Ways to Use Guest Passes to Get New Students Part II</title>
		<link>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/</link>
		<comments>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students-part-ii/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:31:57 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[4th Of July]]></category>
		<category><![CDATA[Artic]]></category>
		<category><![CDATA[Business Card]]></category>
		<category><![CDATA[Butt]]></category>
		<category><![CDATA[Caption]]></category>
		<category><![CDATA[Chamber Member]]></category>
		<category><![CDATA[Chamber Members]]></category>
		<category><![CDATA[Chamber Of Commerce]]></category>
		<category><![CDATA[Christmas Card]]></category>
		<category><![CDATA[Easter Egg Hunt]]></category>
		<category><![CDATA[Email Newsletter]]></category>
		<category><![CDATA[Free Gift Certificate]]></category>
		<category><![CDATA[Free Guest]]></category>
		<category><![CDATA[Gift Certificates]]></category>
		<category><![CDATA[Halloween Event]]></category>
		<category><![CDATA[Local Chamber]]></category>
		<category><![CDATA[Local Schools]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Program Ideas]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Recipient]]></category>
		<category><![CDATA[Referral Program]]></category>
		<category><![CDATA[Rubber Bands]]></category>
		<category><![CDATA[Second Half]]></category>
		<category><![CDATA[Stack]]></category>
		<category><![CDATA[Staples]]></category>
		<category><![CDATA[Waiting In Line]]></category>
		<category><![CDATA[Whoop]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1347</guid>
		<description><![CDATA[Attack Of The Killer Guest Pass Ideas, Part 2 Just in case last month&#8217;s gargantuan list of guest pass referral ideas wasn&#8217;t enough, you&#8217;ll find the second half of my big list of 99 ways to use guest passes to get more students at the end of this article. But first, let&#8217;s review a few [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How To Use Graduation Night For Promotion and Retention</title>
		<link>http://martialartschoolalliance.com/how-to-use-graduation-night-for-promotion-and-retention/</link>
		<comments>http://martialartschoolalliance.com/how-to-use-graduation-night-for-promotion-and-retention/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:31:28 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Curriculum]]></category>
		<category><![CDATA[Retention]]></category>
		<category><![CDATA[Belt Promotions]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Celebration Events]]></category>
		<category><![CDATA[Exchange Ideas]]></category>
		<category><![CDATA[Family And Friends]]></category>
		<category><![CDATA[Family Members]]></category>
		<category><![CDATA[Friday Nights]]></category>
		<category><![CDATA[Graduation Celebration]]></category>
		<category><![CDATA[Graduation Ceremony]]></category>
		<category><![CDATA[Graduation Night]]></category>
		<category><![CDATA[Martial Art]]></category>
		<category><![CDATA[Martial Arts]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Own Eyes]]></category>
		<category><![CDATA[Party Endorsements]]></category>
		<category><![CDATA[Scheduling]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Successful Schools]]></category>
		<category><![CDATA[Third Party]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1350</guid>
		<description><![CDATA[A Good Graduation Ceremony Both Attracts And Keeps Students Graduation night is a concept I picked up from observing successful school owners from around the country. When I started my first school, I tried to network with and visit as many successful school owners as I could, both to exchange ideas and to observe their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Martial Arts Business Success Steps: Learning The Phone</title>
		<link>http://martialartschoolalliance.com/martial-arts-business-success-steps-learning-the-phone/</link>
		<comments>http://martialartschoolalliance.com/martial-arts-business-success-steps-learning-the-phone/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 16:30:20 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Complete Sales]]></category>
		<category><![CDATA[Contrary]]></category>
		<category><![CDATA[Course Language]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Enrollments]]></category>
		<category><![CDATA[Full Time]]></category>
		<category><![CDATA[Introductory Course]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Prospective Student]]></category>
		<category><![CDATA[Real Fun]]></category>
		<category><![CDATA[Sales Person]]></category>
		<category><![CDATA[Sneaky Tactics]]></category>
		<category><![CDATA[Stranger]]></category>
		<category><![CDATA[Success Steps]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Term Member]]></category>
		<category><![CDATA[Time Instructors]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1355</guid>
		<description><![CDATA[After Marketing Comes Selling &#8211; Where The Real Fun Begins&#8230; Many would-be school owners and aspiring full-time instructors have convinced themselves that they don&#8217;t need to know how to sell to be successful. Nothing could be further from the truth. Accept this now – you have to be a good salesman (or “sales person” if [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Risk Aversion When Starting A Martial Art School</title>
		<link>http://martialartschoolalliance.com/risk-aversion-when-starting-a-martial-art-school/</link>
		<comments>http://martialartschoolalliance.com/risk-aversion-when-starting-a-martial-art-school/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:59:29 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Business Owner]]></category>
		<category><![CDATA[Cash Flow]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[martial arts school]]></category>
		<category><![CDATA[Mistake]]></category>
		<category><![CDATA[Part Time]]></category>
		<category><![CDATA[Profits]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Risk Aversion]]></category>
		<category><![CDATA[Shame]]></category>
		<category><![CDATA[Six Months]]></category>
		<category><![CDATA[Starting A Business]]></category>
		<category><![CDATA[Starting A New Business]]></category>
		<category><![CDATA[Starting Business]]></category>
		<category><![CDATA[Successful Business]]></category>
		<category><![CDATA[Suitable Location]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1352</guid>
		<description><![CDATA[Speed Kills&#8230; In the past six months, out of the hundreds of site members we have, I&#8217;ve had just three site members contact me to tell me they were either closing their schools or scaling back on their operations&#8230; Although this is an extremely low percentage of failure &#8211; especially during an extended recession &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Member Marketing Plan for August 2010</title>
		<link>http://martialartschoolalliance.com/member-marketing-plan-for-august-2010/</link>
		<comments>http://martialartschoolalliance.com/member-marketing-plan-for-august-2010/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:28:39 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[Expert Marketer]]></category>
		<category><![CDATA[Generating Leads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Karate Lessons]]></category>
		<category><![CDATA[Marketing Base]]></category>
		<category><![CDATA[Marketing Concept]]></category>
		<category><![CDATA[Marketing Methods]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Martial Arts Schools]]></category>
		<category><![CDATA[Mile Radius]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Phone Calls]]></category>
		<category><![CDATA[School Time]]></category>
		<category><![CDATA[Starters]]></category>
		<category><![CDATA[Targeted Unique Visitors]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1339</guid>
		<description><![CDATA[Current Month’s Marketing Plan A Few General Notes on Effective Online and Offline Marketing For Martial Arts Schools For those of you who weren&#8217;t members last month, read the article on Becoming an Expert Marketer so you understand the concepts behind this marketing plan. Pay particular attention to the “Marketing Base” concept, and keep it [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/member-marketing-plan-for-august-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MASAI Member Marketing Plan for July 2010</title>
		<link>http://martialartschoolalliance.com/masai-member-marketing-plan-for-july-2010/</link>
		<comments>http://martialartschoolalliance.com/masai-member-marketing-plan-for-july-2010/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 17:37:55 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bottom Line]]></category>
		<category><![CDATA[Budget Crisis]]></category>
		<category><![CDATA[Budget Crunch]]></category>
		<category><![CDATA[Campers]]></category>
		<category><![CDATA[Class Attendance]]></category>
		<category><![CDATA[Curriculum]]></category>
		<category><![CDATA[Economic Conditions]]></category>
		<category><![CDATA[Fallout]]></category>
		<category><![CDATA[Fuel Costs]]></category>
		<category><![CDATA[Half Day]]></category>
		<category><![CDATA[Intensive Training]]></category>
		<category><![CDATA[Karate Kids]]></category>
		<category><![CDATA[Mana]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Salvage]]></category>
		<category><![CDATA[Scarcity]]></category>
		<category><![CDATA[School Karate]]></category>
		<category><![CDATA[summer camps]]></category>
		<category><![CDATA[Training Camps]]></category>
		<category><![CDATA[Working Parents]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1328</guid>
		<description><![CDATA[Summer Intensive Kids Camps It seems that school owners in some areas are experiencing difficulties in filling their summer camps this year. Whether this is due to the current economic conditions in those areas, or due to waiting too long to start advertising their camps (I suspect the latter), there&#8217;s always a way to salvage [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/masai-member-marketing-plan-for-july-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choosing A Market Niche &#8211; Essential Steps for Starting Out</title>
		<link>http://martialartschoolalliance.com/choosing-a-market-niche-essential-steps-for-starting-out/</link>
		<comments>http://martialartschoolalliance.com/choosing-a-market-niche-essential-steps-for-starting-out/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:26:43 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Benefit]]></category>
		<category><![CDATA[Census Reports]]></category>
		<category><![CDATA[Consumer Demographics]]></category>
		<category><![CDATA[Diamond Country]]></category>
		<category><![CDATA[Digging For Gold]]></category>
		<category><![CDATA[Free Tool]]></category>
		<category><![CDATA[Local Market]]></category>
		<category><![CDATA[Market Focus]]></category>
		<category><![CDATA[Market Niche]]></category>
		<category><![CDATA[Market Opportunities]]></category>
		<category><![CDATA[Market Position]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Markets Segments]]></category>
		<category><![CDATA[Neighborhood]]></category>
		<category><![CDATA[Niche Market]]></category>
		<category><![CDATA[Radius]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Saturday Afternoon]]></category>
		<category><![CDATA[School Demographics]]></category>
		<category><![CDATA[Time And Trouble]]></category>
		<category><![CDATA[Wasting Time]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1322</guid>
		<description><![CDATA[How To Avoid Wasting Time Digging For Gold In Diamond Country&#8230; Choosing your primary niche market can be tough when you&#8217;re first starting out. This decision cannot and should not be made lightly. Certainly, you should strongly consider going after multiple markets in your area in order to grow your school and stabilize your income. [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/choosing-a-market-niche-essential-steps-for-starting-out/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Run A Low-Stress Martial Arts School</title>
		<link>http://martialartschoolalliance.com/how-to-run-a-low-stress-martial-arts-school-2/</link>
		<comments>http://martialartschoolalliance.com/how-to-run-a-low-stress-martial-arts-school-2/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 14:53:03 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Burnout]]></category>
		<category><![CDATA[Business Stress]]></category>
		<category><![CDATA[Complacency]]></category>
		<category><![CDATA[Dozen Students]]></category>
		<category><![CDATA[Enormity]]></category>
		<category><![CDATA[Fatigue]]></category>
		<category><![CDATA[Low Maintenance]]></category>
		<category><![CDATA[martial arts school]]></category>
		<category><![CDATA[Nightmare]]></category>
		<category><![CDATA[Nuts]]></category>
		<category><![CDATA[Piece Of Cake]]></category>
		<category><![CDATA[Prioritize]]></category>
		<category><![CDATA[Prioritized]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Sanity]]></category>
		<category><![CDATA[School Stress]]></category>
		<category><![CDATA[Step 1]]></category>
		<category><![CDATA[Step 2]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[Workday]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1313</guid>
		<description><![CDATA[Efficiency, Sanity, And Profitability Go Hand In Hand Running a martial arts school can easily become a high-stress nightmare for new instructors. At first when you just have a few students, it&#8217;s a piece of cake. However, once you start growing beyond a few dozen students the enormity of managing a school can sneak up [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Becoming An Expert Marketer</title>
		<link>http://martialartschoolalliance.com/mike-massies-martial-arts-business-success-steps-becoming-an-expert-marketer/</link>
		<comments>http://martialartschoolalliance.com/mike-massies-martial-arts-business-success-steps-becoming-an-expert-marketer/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 19:39:20 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Advertising Methods]]></category>
		<category><![CDATA[Bona Fide School]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Business Cards]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[Caption]]></category>
		<category><![CDATA[Expert Marketer]]></category>
		<category><![CDATA[Fundamentals Of Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing A Small Business]]></category>
		<category><![CDATA[Marketing Methods]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[martial arts business]]></category>
		<category><![CDATA[Massie]]></category>
		<category><![CDATA[Real World]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Success Steps]]></category>
		<category><![CDATA[Successful School]]></category>
		<category><![CDATA[Time Effort]]></category>
		<category><![CDATA[Token]]></category>
		<category><![CDATA[Transition]]></category>
		<category><![CDATA[Wannabe]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1307</guid>
		<description><![CDATA[Martial Arts Business Success Step #1 – Get Your Marketing And Lead Generation Down Pat Until a student walks in the door and you collect a check, you aren&#8217;t in business. You can get business cards printed up, tell everyone you&#8217;re starting a martial art school, and even sign a lease on a building, but [...]]]></description>
		<wfw:commentRss>http://martialartschoolalliance.com/mike-massies-martial-arts-business-success-steps-becoming-an-expert-marketer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>99 Ways To Use Guest Passes To Get New Students</title>
		<link>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/</link>
		<comments>http://martialartschoolalliance.com/99-ways-to-use-guest-passes-to-get-new-students/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:39:33 +0000</pubDate>
		<dc:creator>M. Massie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Current Students]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[Martial Art School]]></category>
		<category><![CDATA[Member Forums]]></category>
		<category><![CDATA[new students]]></category>
		<category><![CDATA[Nuts]]></category>
		<category><![CDATA[Recipient]]></category>
		<category><![CDATA[Referral]]></category>
		<category><![CDATA[Surprise]]></category>
		<category><![CDATA[Vip]]></category>

		<guid isPermaLink="false">http://martialartschoolalliance.com/?p=1301</guid>
		<description><![CDATA[&#8220;Are You Nuts? You Want Me To Give Away Free Classes?&#8221; In the recent survey I posted on my blog and in the member forums, guest passes (sometimes called VIP passes) came in at number two as the most effective form of advertisement and marketing for martial art school owners. This doesn&#8217;t surprise me a [...]]]></description>
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