Posts Tagged ‘4th Of July’

Attack Of The Killer Guest Pass Ideas, Part 2

Here's a whole stack of guest pass referral program ideas so you can open up a can of whoop-butt on your marketing...

Just in case last month’s gargantuan list of guest pass referral ideas wasn’t enough, you’ll find the second half of my big list of 99 ways to use guest passes to get more students at the end of this article.

But first, let’s review a few key points from last month’s article on using guest passes…

Basic Concepts For Using Guest Passes Effectively

A few key points about using guest passes that will greatly enhance their effectiveness as a marketing method for your school…

• Guest passes are most effective when you convey and retain a high perceived value for the guest passes.
• So, make sure you PRINT THE ACTUAL VALUE ON THE GUEST PASS. For example, “Valued at $100.00″.
• You may find it helpful to only allow staff and students to hand out free guest passes. While this will limit the number of ways you can use guest passes, you will find it creates a very high perceived value in the eyes of the recipient. I always tell my staff and students, “Only staff and students are allowed to give these out, and they’re worth over $100 each. So, be sure you tell whoever you gift them to how much that little card is worth!”
• One way to get around that issue of limiting distribution is to have two different guest passes; a one month guest pass that only staff and students may give away ($100+ value), and a “FREE WEEK!” guest pass that you use in all other guest pass promotions ($25+ value).

Although a guest pass is basically a business card with value, if you treat it nonchalantly you’ll blunt the effectiveness of this marketing method. So, work hard to retain the value of your guest passes! To get a solid introduction to using guest passes in your school, you should read the following articles FIRST before starting to implement the ideas listed later in this article:

Using Referral Programs to Get New Students
Using Holiday Guest Passes To Get New Students

My BIG List Of Guest Pass Referral Program Ideas…

Now without further ado, here’s the second half of my BIG list of guest pass marketing ideas:

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