Posts Tagged ‘ads’

One of the hardest things about starting a new studio is finding ways to market before you are making any profit. It’s a real catch-22; you know you need to market to attract students, but you don’t have much money to spend to do it. So what do you do?

Actually, there are a number of low-cost and moderate-cost methods you can use to attract new students. The first thing I would suggest is to Read the rest of this entry »

Back when I used to get “canned” ads from various consultation companies and industry associations, before I would ever run an ad I would always modify it to maximize my response rates. After a while I decided “enough was enough” and just started creating my own ads.

By creating my own ads, I was able to focus my ad on my local market, and personalize it so that after a while people immediately knew my ads on sight. (Incidentally, it sucks when you accidentally run the same ad as your competitor – that’s why I prefer to create my own ads.)

Here are some tips to either modify your ready-made ads or to create your own ads from scratch: Read the rest of this entry »