Posts Tagged ‘Adult Programs’

The Holidays are Coming Up, So We’re Advertising… Fitness?

This month's martial arts marketing ads and fliers can be downloaded in the member's area.

There’s a good reason why we’re marketing fitness this month, and why this month’s ad is designed the way it is.

I know, I know – October to December is when everyone eats a lot of turkey and ham, watches a lot of sports on TV, eats a lot of junk food, is caught up with traveling to see relatives and attending parties, goes off their diet…

Hmmm… are you starting to see the wisdom of positioning your school as a fun place for people to get fit NOW before folks pack on those holiday pounds?

That’s right – by advertising fitness now, not only will you enroll some adults in your classes immediately, you’ll also be “priming the pump” for this January when everyone and their cousin is looking for cool, non-boring ways to keep their New Year resolutions to lose weight and get in shape. Read the rest of this entry »

Summer Programs For Adults

Can you sell summer programs to adults? Sure you can!

Any seasonal change or event can be a reason for adults to be open to new experiences and activities, and summer is no exception. Although many parents may find they are busier during summer since their children are out of school, don’t let that keep you from marketing your programs to adults as well.

In my experience, interest in my adult programs actually tends to increase as summer draws near. This is in part due to adults wanting to get in better shape for summer.

Remember, you should also co-advertise your kid’s classes in a starburst in the corner of this month’s ad. Speak with your ad exec at your local paper, or your printer about modifying the ad with this sort of custom information.

Current Month’s Marketing Plan: Adult Summer Martial Arts Classes!

Marketing Plan for the Months of May – June 2010 Read the rest of this entry »