Posts Tagged ‘Age Groups’

Life As A New Martial Art School Owner

"What the heck is that on the floor? Seriously, I thought I cleaned and mopped before I left last night!"

Being a new business owner is scary, mysterious, and exciting all at once. On the one hand, starting your new business represents an exciting new adventure, as well as the potential for financial freedom and getting to do what you love for a living.

On the other hand, not knowing what to expect can work on your nerves and make your first few months that much more difficult. Starting a martial art school is stressful enough; the last thing you need is additional stress based on uncertainty.

In addition, you may have unrealistic expectations that can later work against you when life as a school owner doesn’t turn out to be the smooth trip you thought it would be.

So, I thought I’d quickly share the following with you… Read the rest of this entry »

“Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools…

Want to grow your school? Follow a proven plan.

Starting a martial art school is tough – and growing a martial art school is even tougher.

That’s why I spent a lot of time in my first school analyzing my operations and comparing them to what successful school owners did. I traveled and spent time with them, observing first-hand what they were doing to grow their schools.

From those observations, I compared what successful instructors were doing, and settled on the activities that were most common among the schools I observed…

It’s not like I kept a bunch of data tables and graphs; it was nothing so complicated as all that. Basically, if I saw a lot of successful instructors doing something, I figured it was important and made note of it.

Then, I made sure I was doing those exact same tasks and activities in my own school on a daily, weekly, and monthly basis.

Now after 15 years of doing this, I’m able to boil down the key elements to martial arts business success into a very simple formula and very thorough checklists, ensuring that I’m hitting on all eight cylinders in my martial art school operations.

This month, I’ve decided to share that formula and most of those checklist items with you in the remainder of this article. Want to hit 100 martial arts students fast, and then continue that growth? Read the rest of this entry »

Last month I wrote to you about planning your classes out for the new year ahead of time. This will ensure your classes are exciting, that you have less work and stress next year, and that you have more time to focus on enjoying teaching. In short, planning out your entire year’s worth of lesson plans ahead of time will make you more effective as a teacher. Planning for your marketing in the new year is no different, and in fact I’d say it takes an even higher priority than planning your classes. Why? It’s putting the horse before the cart… no students – no classes! So, let’s look at how you can plan your marketing cycle out for the year, based around the marketing approach that I teach all my coaching clients to use to build their enrollments rapidly.

Planning The Cycle…

Remember last month when I explained how to break your curriculum up by year, quarter, and month? We’re going to do roughly the same thing with our marketing plan, but we need to take other factors into consideration – namely:

• Seasonal swings in inquiries and enrollments -
• Seasonal “windows of opportunity” for certain markets and age groups -
• Seasonal and holiday promotions -

Now, let’s just take the first quarter of the year… we obviously have the New Year holiday to kick things off… the opportunity here is to attract adults who are looking to lose weight and get in Read the rest of this entry »