Posts Tagged ‘Ahead’

Last month I wrote to you about planning your classes out for the new year ahead of time. This will ensure your classes are exciting, that you have less work and stress next year, and that you have more time to focus on enjoying teaching. In short, planning out your entire year’s worth of lesson plans ahead of time will make you more effective as a teacher. Planning for your marketing in the new year is no different, and in fact I’d say it takes an even higher priority than planning your classes. Why? It’s putting the horse before the cart… no students – no classes! So, let’s look at how you can plan your marketing cycle out for the year, based around the marketing approach that I teach all my coaching clients to use to build their enrollments rapidly.

Planning The Cycle…

Remember last month when I explained how to break your curriculum up by year, quarter, and month? We’re going to do roughly the same thing with our marketing plan, but we need to take other factors into consideration – namely:

• Seasonal swings in inquiries and enrollments -
• Seasonal “windows of opportunity” for certain markets and age groups -
• Seasonal and holiday promotions -

Now, let’s just take the first quarter of the year… we obviously have the New Year holiday to kick things off… the opportunity here is to attract adults who are looking to lose weight and get in Read the rest of this entry »