Posts Tagged ‘Appointments’

Your Members Want More – Just Make Sure You Give It To Them With Integrity

Having a BBC is a must, but "selling black belts" is NOT the way to go. If you do it, set it up so your BBC has integrity.

Having some sort of elite membership in your school is a must in this day and age.

You have to do this… I’ve tried having a school without an elite membership level, and it just doesn’t work.

As you probably already realize, those folks become your “core” and help keep the school together. Plus, it gives the really serious people something more.

Not to mention that it allows you to increase retention in your martial arts business. That’s a big one. We all want to keep our best students around longer, and a good BBC program can help you do exactly that.

How To Have A Successful BBC

Three things you must do: Read the rest of this entry »

In the typical small school, the primary person responsible for scheduling introductory lessons, returning messages, and answering telephone inquiries will be you, the owner.

Therefore, it is your responsibility to turn a prospect into a student by getting them scheduled for an intro lesson the first time they call.

Just remember this: Before a prospective client actually sees your classes, and experiences the quality of your instruction, they have no reference by which to assess the value of your program. Knowing this, you can see how important it is to schedule that first lesson!

Although this sounds like a lot of responsibility (and it is), it is really not as hard as it sounds (remember, I did all this stuff by myself when I first started out).

There are three reasons why I say most people make appointment setting harder than it has to be: Read the rest of this entry »

Although most of the martial arts school owners and instructors I have coached don’t want to have a huge mega-studio, many of us would like to earn a comfortable living teaching between 150 and 200 students. While for some that may seem like an easy goal, for many others reaching 150 students seems near impossible.

The biggest hurdle to most school owners in hitting their enrollment goals is that they tend to look at different aspects of their business in isolated terms. Over here we have “curriculum”, here we have “advertising”, here we have “retention”, here is “billing”, then there’s “scheduling”, “pricing”, etc.

The problem with this is that it leads to a skewed sort of thinking – that is to say, you start to think that one part of your operations won’t affect the whole. And that can be hazardous to achieving your goal of having a small, profitable studio.

Let me explain… Read the rest of this entry »

”Many a small thing has been made large by the right kind of advertising.”
- Mark Twain (1835 – 1910)

Marketing is the Lifeblood of Your Studio

How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good your product or service is it doesn’t matter one bit unless people know about it.

When current and aspiring martial arts school owners contact me for help increasing their enrollment, one of the first things I inquire about is their marketing. How and where are they advertising, how do they track their advertising results, how much is their advertising budget, and so on. Read the rest of this entry »

If you read my article on time management and setting priorities, you now understand what you need to be doing during peak activity hours.

However, what you should be doing before and after classes is what I want to address in this article.

The following are essential activities that should be done in your studio every day, before and after your classes: Read the rest of this entry »