Share Summer Programs For Adults Can you sell summer programs to adults? Sure you can! Any seasonal change or event can be a reason for adults to be open to new experiences and activities, and summer is no exception. Although many parents may find they are busier during summer since their children are out of [...]

Share How to Create a Lead Generating Machine In Under 90 Days… (Almost) For Free! Most everyone asks me about martial arts marketing; or more specifically, how to get more students into their school. This seems to be a universal problem for school owners across the country. For the majority of school owners, the main [...]

Share How To Become A Top School By Focusing On The “Big Five” Principles of Martial Arts School Management Running a martial arts school successfully is really pretty simple – it’s getting your school off the ground that is the hard part. Even so, the same principles that allow you to manage a school effectively [...]

Share When small business owners think about low-cost martial arts marketing ideas, they usually picture themselves running around a Wal-Mart parking lot placing fliers on cars (actually, sticky notes work better and are faster, but that’s for another article…), or perhaps walking up and down the side of the road in a gorilla suit with [...]

Share Lead boxes are a good means of getting new students – if you work them right. Here are the pros and cons of using lead boxes, and some suggestions on how to use them effectively: Cons -

Share ”Many a small thing has been made large by the right kind of advertising.” – Mark Twain (1835 – 1910) Marketing is the Lifeblood of Your Studio How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, [...]