Posts Tagged ‘Arts Marketing’

When small business owners think about low-cost martial arts marketing ideas, they usually picture themselves running around a Wal-Mart parking lot placing fliers on cars (actually, sticky notes work better and are faster, but that’s for another article…), or perhaps walking up and down the side of the road in a gorilla suit with a sandwich sign over their shoulders (I actually saw a local martial arts school that did this – and yes, the gorilla was wearing a uniform).

However, as a martial arts instructor, your best low-cost form of advertisement is word-of-mouth. The thing is, sometimes you need to encourage your students to talk about your school. Guest pass programs are one way to do this; another method that has worked quite well for me in the past is to host Bring-A-Buddy nights a couple of times a year – during back-to-school time, in January, and right before school lets out for summer.

Basically, here’s how it works: Read the rest of this entry »

Lead boxes are a good means of getting new students – if you work them right. Here are the pros and cons of using lead boxes, and some suggestions on how to use them effectively:

Cons – Read the rest of this entry »

”Many a small thing has been made large by the right kind of advertising.”
- Mark Twain (1835 – 1910)

Marketing is the Lifeblood of Your Studio

How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good your product or service is it doesn’t matter one bit unless people know about it.

When current and aspiring martial arts school owners contact me for help increasing their enrollment, one of the first things I inquire about is their marketing. How and where are they advertising, how do they track their advertising results, how much is their advertising budget, and so on. Read the rest of this entry »