Posts Tagged ‘Attrition’

“Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools…

Want to grow your school? Follow a proven plan.

Starting a martial art school is tough – and growing a martial art school is even tougher.

That’s why I spent a lot of time in my first school analyzing my operations and comparing them to what successful school owners did. I traveled and spent time with them, observing first-hand what they were doing to grow their schools.

From those observations, I compared what successful instructors were doing, and settled on the activities that were most common among the schools I observed…

It’s not like I kept a bunch of data tables and graphs; it was nothing so complicated as all that. Basically, if I saw a lot of successful instructors doing something, I figured it was important and made note of it.

Then, I made sure I was doing those exact same tasks and activities in my own school on a daily, weekly, and monthly basis.

Now after 15 years of doing this, I’m able to boil down the key elements to martial arts business success into a very simple formula and very thorough checklists, ensuring that I’m hitting on all eight cylinders in my martial art school operations.

This month, I’ve decided to share that formula and most of those checklist items with you in the remainder of this article. Want to hit 100 martial arts students fast, and then continue that growth? Read the rest of this entry »

By Michael Massie

Quantitative Retention Strategies

Quantitative retention strategies consist of concrete actions that can provide a directly measurable increase in your enrollments. In other words, you do retention strategy “A”, and you a measurable increase in your enrollments numbers for the following period that you can directly attribute to that strategy.

I suggest that you don’t experiment with these one at a time, but instead that you implement them all at once. The reason is that singly they may not make that much of an impact, but cumulatively they will make a huge difference in your retention.

Without further ado, here are three tried-and-true quantitative retention strategies you can implement in your school. Read the rest of this entry »

By Michael Massie

As I’ve said many times before, planning and goal-setting is crucial to your success as a martial arts instructor. Or, as someone once said, “If you don’t know where you’re going how will you know when you get there?”

The first step to developing a comprehensive plan for your business is setting goals for profits. Since the majority of our income is derived from tuition payments, we must set profit goals that are based on our enrollments, renewals and attrition.

Setting goals and adopting performance guidelines based on these numbers is one of the most basic management tasks you need to complete if you are to become successful running your studio.

Here’s how to do it… Read the rest of this entry »