Posts Tagged ‘Autoresponder’

Selling The Intangible Benefits of Martial Arts Training

This month's martial arts marketing materials can be downloaded from the member's download area.

When marketing martial arts classes for children, you should be aware of what motivates parents to spend money on extracurricular activities for their children.

If you believe parents are motivated by the same motivating factors that get children interested in martial arts, you’re way off base.

In fact, parents motivations for enrolling their children in martial arts are often the exact opposite of that of their children.

Let’s examine these motivations in brief to help you better understand how to market your children’s programs to the greatest effect. Read the rest of this entry »

Marketing Martial Arts to Adults

This month's member ads can be found in the member's download area.

Most martial art school owners do a horrible job of marketing to adults… even the ones who offer programs geared toward the adult market.

The fact is, children’s martial arts has dominated the industry for so long, most of the industry has forgotten what it’s like to have a floor full of adults.

This, in turn, has led to instructors being out of touch with what the adult market wants. Further, even those school owners who focus on adult martial arts programs often get it wrong.

That’s because they are also out of touch with what the market wants, but for different reasons. These instructors are often so focused on what their needs and desires are, they forget or completely miss what the vast majority of people are looking for in a martial arts program.

So, the purpose of this month’s marketing tip is to review the basics of marketing martial arts to adults… read on and you might very well find you’ve been missing the mark in your own marketing efforts.

The Basics of Marketing Martial Arts to Adults

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Getting The Most From Your Referrals

This month's martial arts marketing ads can be found in the member's download area.

Valentine’s Day means a lot of different things to different people. For some, it’s time to start looking for a date for the 14th; for others, it’s time to book reservations for dinner with the significant other or spouse…

But for martial art school owners, it’s time to market your programs using guest pass referral cards.

It’s no secret that kids have to give out Valentine’s Day cards to their friends on Valentine’s Day. They’re in the mood to give stuff away anyway – why not give them a gift to place in their cards as well?

If you’ll look in the member’s download section, you’ll find a professionally designed card template that’s perfect for this purpose. Print them on full color card stock along with your school info, and provide them to parents to use in lieu of buying cards for Valentine’s Day for their kids.

So, now you know how to use those cards to get leads and trials… But how do you convert them and keep them coming back?

Here are some vital tips and tricks to make sure you get the most from your guest pass referrals – and not just during February, but all year long. Read the rest of this entry »

Getting Social to Get Leads and Build Your Database

Social media sites like Facebook and Twitter can help you build your email list - which in turn increases your local direct marketing reach.

Social media, social media, social media blah blah blah…

Okay – so I bet you’ve heard a lot about social media. By now you might be totally in love with it or sick and tired of hearing about it. Possibly a little of both.

Regardless of where you are with it, social media really is just ‘the internet’. The internet itself has morphed from a monologue into a dialogue and now more than ever information, news and rumors spread at a fantastic rate.

By its most basic definition, social media is a conversation, just digitized. It’s a dialogue, connecting the world in ways that have never been possible before.

And, it’s pervasive to our modern culture. That’s why you need to at least understand what social media is and how it affects your business – and your email list. Read the rest of this entry »

Marketing Plan For the Months of March and April, 2010: Seasonal Promotion – Easter

1. Print Ads: Keep placing your ads wherever they are working, and pull them from any publication that fails to pull leads.

And just because no one signed up that called last month, it doesn’t mean you should pull the ad! All it means is that you need to work on your phone and enrollment skills.

Remember, you are going to enroll about half your leads if you’re an expert salesperson, about 25% if you aren’t. So, base your ROI (return on investment) on your average numbers, and if you got enough calls to cover the cost of the ad the same month (from initial payments on new members) then keep running the ad. Read the rest of this entry »