Posts Tagged ‘Back To School’

First, if you haven’t read the manual yet, then read the following article before you start implementing this marketing plan.

“Marketing Basics for Martial Arts School Owners”

What follows is a marketing plan I wrote for July, but it will give you a good idea of how to write your own 5 x 15 plans throughout the year.

Once you read it, it should be painfully obvious that you don’t need a billing or consulting company to do this for you. You can easily come up with a workable, effective marketing plan that is customized to your needs, just by setting aside 30 minutes once a month to do so.

5 x 15 Marketing Plan: July, 20__: Read the rest of this entry »

It’s Time To Go Back To School With Some Old School Marketing

In this day and age of the internet, texting, and social networking, it’s easy to overlook some of the old school marketing and retention methods.

However, in some cases those old school methods of reaching out and contacting people are just as effective, if not more effective, than those that use modern technology.

And, since many of your competitors are flocking to technology with the hopes of finding “push-button” marketing success (it doesn’t exist), you can step in and fill the void left by using some tried and true old-school marketing methods…

All of which will definitely serve to set you apart from your competition.

Old School Marketing That Still Makes The Grade

So, here are three old-school marketing and retention tactics that still work well for generating leads, enrollments, and renewals: Read the rest of this entry »

When small business owners think about low-cost martial arts marketing ideas, they usually picture themselves running around a Wal-Mart parking lot placing fliers on cars (actually, sticky notes work better and are faster, but that’s for another article…), or perhaps walking up and down the side of the road in a gorilla suit with a sandwich sign over their shoulders (I actually saw a local martial arts school that did this – and yes, the gorilla was wearing a uniform).

However, as a martial arts instructor, your best low-cost form of advertisement is word-of-mouth. The thing is, sometimes you need to encourage your students to talk about your school. Guest pass programs are one way to do this; another method that has worked quite well for me in the past is to host Bring-A-Buddy nights a couple of times a year – during back-to-school time, in January, and right before school lets out for summer.

Basically, here’s how it works: Read the rest of this entry »