Posts Tagged ‘Banner Sign’

Summer Programs For Adults

Can you sell summer programs to adults? Sure you can!

Any seasonal change or event can be a reason for adults to be open to new experiences and activities, and summer is no exception. Although many parents may find they are busier during summer since their children are out of school, don’t let that keep you from marketing your programs to adults as well.

In my experience, interest in my adult programs actually tends to increase as summer draws near. This is in part due to adults wanting to get in better shape for summer.

Remember, you should also co-advertise your kid’s classes in a starburst in the corner of this month’s ad. Speak with your ad exec at your local paper, or your printer about modifying the ad with this sort of custom information.

Current Month’s Marketing Plan: Adult Summer Martial Arts Classes!

Marketing Plan for the Months of May – June 2010 Read the rest of this entry »

Marketing Plan For the Months of March and April, 2010: Seasonal Promotion – Easter

1. Print Ads: Keep placing your ads wherever they are working, and pull them from any publication that fails to pull leads.

And just because no one signed up that called last month, it doesn’t mean you should pull the ad! All it means is that you need to work on your phone and enrollment skills.

Remember, you are going to enroll about half your leads if you’re an expert salesperson, about 25% if you aren’t. So, base your ROI (return on investment) on your average numbers, and if you got enough calls to cover the cost of the ad the same month (from initial payments on new members) then keep running the ad. Read the rest of this entry »

Marketing Plan for the Months of February/March

1. Print Ads: If you’re running ads in print publications and they’re working, keep it up. Also, start considering hiring a door-to-door flier company to target area neighborhoods around your school with the fliers from this month.

Or, get your leadership team out on a Saturday morning and make an event out of it… offer a prize for the first team to distribute 100 fliers on doors (send them out by twos, make sure an adult is in each team). Take them all out for an inexpensive meal after.

2. Banner Sign: Put your 3 foot by 8 foot banner sign in front of your school… Read the rest of this entry »

Capitalizing on Seasonal Trends…

This month’s ad is a unique take on the typical after New Year fitness ads you usually see. The idea is to do a seasonal tie-in, while still capitalizing on the public’s current seasonal interest in health and fitness.

We suggest you use in print ads, fliers, take ones, and get it blown up to hang in your front window…

Read the rest of this entry »

1. Print Ads: Run this month’s ad (the New Year Fitness ads and fliers) where moms and women will see it – the local parenting magazine or in the family section of the local newspaper is a good start. Remember, women make up the bulk of your fitness clients – market to them first and foremost. 2. Fliers: Print up those fliers and distribute them in neighborhoods around your school. 3. Large Front Window Display: Blow up the full-color 8.5 by 11.0 inch flier at Kinko’s, have them mount it on foam board, and stick it in your front window. Read the rest of this entry »

The only thing that’s worse than having ineffective signage, is not having any signage for your business at all… but only by a narrow margin. At least if you don’t have any signage, you didn’t have to pay for it, right? But, in all seriousness, it just makes no sense to pay for a poorly designed sign for your business. Recently, I’ve had several of our Platinum site members send me banner sign designs for review. In each case the banners were laid out in such a way that they wouldn’t be effective for the intended use. However, it only took a few quick fixes to get the signs laid out properly, Read the rest of this entry »