Share Summer Programs For Adults Can you sell summer programs to adults? Sure you can! Any seasonal change or event can be a reason for adults to be open to new experiences and activities, and summer is no exception. Although many parents may find they are busier during summer since their children are out of [...]

Share Marketing Plan For the Months of March and April, 2010: Seasonal Promotion – Easter 1. Print Ads: Keep placing your ads wherever they are working, and pull them from any publication that fails to pull leads. And just because no one signed up that called last month, it doesn’t mean you should pull the [...]

Share Marketing Plan for the Months of February/March 1. Print Ads: If you’re running ads in print publications and they’re working, keep it up. Also, start considering hiring a door-to-door flier company to target area neighborhoods around your school with the fliers from this month. Or, get your leadership team out on a Saturday morning [...]

Share Capitalizing on Seasonal Trends… This month’s ad is a unique take on the typical after New Year fitness ads you usually see. The idea is to do a seasonal tie-in, while still capitalizing on the public’s current seasonal interest in health and fitness. We suggest you use in print ads, fliers, take ones, and [...]

Share 1. Print Ads: Run this month’s ad (the New Year Fitness ads and fliers) where moms and women will see it – the local parenting magazine or in the family section of the local newspaper is a good start. Remember, women make up the bulk of your fitness clients – market to them first [...]

Share The only thing that’s worse than having ineffective signage, is not having any signage for your business at all… but only by a narrow margin. At least if you don’t have any signage, you didn’t have to pay for it, right? But, in all seriousness, it just makes no sense to pay for a [...]