Posts Tagged ‘Benefit’

How To Avoid Wasting Time Digging For Gold In Diamond Country…

After going through the steps in this article, you may find (as I did) that there are better markets segments to pursue than the one you initially chose...

Choosing your primary niche market can be tough when you’re first starting out. This decision cannot and should not be made lightly. Certainly, you should strongly consider going after multiple markets in your area in order to grow your school and stabilize your income.

However, you should carefully research the local market in order to determine which market will be your primary focus in your school. The primary market you go after is the one in which there is the most opportunity at the time you launch your school. This takes work and research to determine, but it’s well worth your time and trouble.

A quick note for those of you with established schools; going through this process can be of great benefit to you as well. Many times, we become complacent and overlook glaring market opportunities or impending threats to our market position. If it’s been a while since you’ve done anything remotely resembling market research, I strongly suggest you spend a Saturday afternoon following this process – it will be time well spent.

Whether you are just starting out or you’re an established school owner, here’s how you go about choosing your primary market focus for your school… Read the rest of this entry »

Easy Ways To Implement An Added-Value Membership Program

Weapons training is an excellent training theme for a black belt club program.

If you haven’t figured it out yet, upgrade programs fill a vital need in the program offerings in most successful martial arts schools.

For students, they provide increased training opportunities they would not normally get in regular classes. And, for school owners they represent an opportunity for increased income and improved customer service.

Whether you call your membership upgrade a “black belt club”, an “elite membership”, a “gold level membership”, or some other nomenclature, the fact remains that having one available is a benefit for your students and your school as well.

If you’ve struggled with the concept of creating an added-value membership, I’m here to tell you that implementing one is as simple as offering “more” and charging a bit more for it.

So, here are 10 super-simple ideas for how to start a black belt club in your school: Read the rest of this entry »

Using Fear of Loss to Retain Members

This has to be the simplest retention strategy, ever… and one of the most effective.

It relies on the persuasion principle known as… Read the rest of this entry »

By Michael Massie

Quantitative Retention Strategies

Quantitative retention strategies consist of concrete actions that can provide a directly measurable increase in your enrollments. In other words, you do retention strategy “A”, and you a measurable increase in your enrollments numbers for the following period that you can directly attribute to that strategy.

I suggest that you don’t experiment with these one at a time, but instead that you implement them all at once. The reason is that singly they may not make that much of an impact, but cumulatively they will make a huge difference in your retention.

Without further ado, here are three tried-and-true quantitative retention strategies you can implement in your school. Read the rest of this entry »

When I first heard the term “rotating curriculum”, I had no clue what the concept was. I think the first person I heard talking about it was one of the billing company guys, and to be honest I really discounted the idea wholesale when he mentioned it. Well, a short while later I found I was having a hard time keeping my classes structured as my school grew. I also found it difficult to keep my instructors on track with their lesson plans – no one really had an idea of what to teach in class, and Read the rest of this entry »

If you can prove your value to your clients over and over again, you’ll keep them enrolled in your classes. In the new economy, consumers now know they have a great deal of choice and control with regards to the quality and customization of the services they purchase, and they simply will not stand for mediocre businesses that offer no additional value to their clients. And let’s face it – when things get tight, most families are going to cut out the expenses they can live without. If your program doesn’t have any added Read the rest of this entry »