Posts Tagged ‘Billing’

First, if you haven’t read the manual yet, then read the following article before you start implementing this marketing plan.

“Marketing Basics for Martial Arts School Owners”

What follows is a marketing plan I wrote for July, but it will give you a good idea of how to write your own 5 x 15 plans throughout the year.

Once you read it, it should be painfully obvious that you don’t need a billing or consulting company to do this for you. You can easily come up with a workable, effective marketing plan that is customized to your needs, just by setting aside 30 minutes once a month to do so.

5 x 15 Marketing Plan: July, 20__: Read the rest of this entry »

Although most of the martial arts school owners and instructors I have coached don’t want to have a huge mega-studio, many of us would like to earn a comfortable living teaching between 150 and 200 students. While for some that may seem like an easy goal, for many others reaching 150 students seems near impossible.

The biggest hurdle to most school owners in hitting their enrollment goals is that they tend to look at different aspects of their business in isolated terms. Over here we have “curriculum”, here we have “advertising”, here we have “retention”, here is “billing”, then there’s “scheduling”, “pricing”, etc.

The problem with this is that it leads to a skewed sort of thinking – that is to say, you start to think that one part of your operations won’t affect the whole. And that can be hazardous to achieving your goal of having a small, profitable studio.

Let me explain… Read the rest of this entry »