Share Wanna’ Crush Your Competition? Crushing your competition right out of the gate is a hard thing to do… Especially if you’re opening your school in a tough market with lots of competitors. Even so, there is only one nearly surefire way I know of to crush your competitors… And that’s to compete on a [...]

Share So, What’s Next? For new school owners, this may not seem like it’s even worth worrying about yet… but I’m here to tell you it’s something you need to consider if you’re past your first year in business. You might think it’s only important to have a strong program up to black belt, because [...]

Share There’s a dilemma most martial arts instructors face when they start teaching kids (well, those who are honest and have integrity, anyway). That is, how do you handle belt rank promotions for kids? Obviously, kids don’t have anywhere near the emotional maturity, logical deduction, motor skills, strength, or learning ability adults have. Granted, kids [...]

Share Unfortunately, we can’t halt the march of time, but we can plan ahead to ensure that the coming months go very smoothly in our classroom. As everyone knows, things tend to move at a slower pace around the holidays… at least as far as business is concerned. You’ll likely find yourself with some extra [...]

Share When I first heard the term “rotating curriculum”, I had no clue what the concept was. I think the first person I heard talking about it was one of the billing company guys, and to be honest I really discounted the idea wholesale when he mentioned it. Well, a short while later I found [...]

Share Pricing Strategy #1: Applying the Law of Supply and Demand You should be aware that when a service is not a commodity (easily copied and mass-produced), it is naturally in higher demand and worth more. Our services are unique because very few people make it to black belt and even fewer decide to teach.