Posts Tagged ‘Book Appreciation’

A Heartfelt Approach to Bringing Back Inactive Students

Every month you are going to lose between 3% and 5% of your students. It’s just a fact of life. Some will drop out because they have moved away, or they took up another recreational activity, or they had a child…

However, many of those students who drop out do so because they simply didn’t feel appreciated. In the book Appreciation Marketing, authors Tommy Wyatt and Curtis Lewsey cite a recent study that indicates 68% of clients who leave do so because of perceived indifference*.

In other words, most clients leave because they think you don’t care. And, I’d say that’s doubly true in our industry, due to the unique relationships we develop with our students. Think about it – teaching martial arts is a very personal business.

Yet, all it really takes sometimes is a little show of appreciation to get those inactive students back and training at your school. And, it takes very little on your part to do so.

In this article, I’m going to show you how to do just exactly that. Read the rest of this entry »