Posts Tagged ‘business basics’

Knowing and Doing the Basics is the Key to Martial Arts Business Success

Do you have your basics down? Not your martial arts basics, but your business basics. Find out by reading this article.

Do you have your martial arts business basics down?

You know – those top priority concepts, skills, and tasks that are essential to running a successful martial art school?

Maybe you haven’t given much thought to what those are… but if you’ve read Small Dojo Big Profits, you know about the 80/20 rule (Pareto’s Principle).

Pareto believed that eighty percent of your results come from just twenty percent of your efforts, and I’ve found this to be true in my own businesses.

That’s why it’s so important to know what those “20% activities” are. Once you do, you can focus in on those activities, and cut out most of the extraneous stuff. By doing so, not only will you become more productive, but you’ll also have more time away from your school.

So, let’s examine the “basic foundation” of running a successful martial arts school, and then we can look at which daily tasks and goals we need to focus on to leverage our workday and maximize our effectiveness.
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This morning, I read an article about a struggling martial arts school owner. This article appeared in a daily business newsletter I subscribe to, and was written by a man who I hold in great esteem, both for his accomplishments in the world of business, and for his generosity in sharing his experience and wisdom with others.

Here’s the gist of the article: A top-tier martial artist starts a school and meets with a high level of initial success. But, for some reason he hits a slump, his numbers dwindle, and the poor guy is just breaking even, and taking on odd gigs to pay his bills.

Now, he’s looking at closing his school, skipping out on his lease, and screwing up his credit. But never fear… the school owner has devised a plan (one that passed the author’s scrutiny) to make his school profitable again.

And that’s when I got upset…
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