Posts Tagged ‘Business Card’

Never, Ever, Ever Waste An Opportunity To Market Your Programs

Stating the value of your guest pass on the pass is one good way to make sure it doesn't get tossed in the trash.

Do you have separate business cards and guest passes? If so, you’re wasting a perfectly good opportunity to more effectively market your business, every time you pass out your business card.

You see, your business card should be your VIP guest pass… and it should be designed so that the recipient immediately sees the value of what they’ve just been handed.

There are multiple strategies you can use to make sure that…

• Your students are actually proud to hand your guest pass out to their friends and relatives,
• Your VIP passes don’t get thrown in the trash,
• And that the person who receives your guest pass actually contacts your school to redeem it.

Let’s go over these strategies in detail, so you can get the most from your VIP guest pass marketing efforts.

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Attack Of The Killer Guest Pass Ideas, Part 2

Here's a whole stack of guest pass referral program ideas so you can open up a can of whoop-butt on your marketing...

Just in case last month’s gargantuan list of guest pass referral ideas wasn’t enough, you’ll find the second half of my big list of 99 ways to use guest passes to get more students at the end of this article.

But first, let’s review a few key points from last month’s article on using guest passes…

Basic Concepts For Using Guest Passes Effectively

A few key points about using guest passes that will greatly enhance their effectiveness as a marketing method for your school…

• Guest passes are most effective when you convey and retain a high perceived value for the guest passes.
• So, make sure you PRINT THE ACTUAL VALUE ON THE GUEST PASS. For example, “Valued at $100.00″.
• You may find it helpful to only allow staff and students to hand out free guest passes. While this will limit the number of ways you can use guest passes, you will find it creates a very high perceived value in the eyes of the recipient. I always tell my staff and students, “Only staff and students are allowed to give these out, and they’re worth over $100 each. So, be sure you tell whoever you gift them to how much that little card is worth!”
• One way to get around that issue of limiting distribution is to have two different guest passes; a one month guest pass that only staff and students may give away ($100+ value), and a “FREE WEEK!” guest pass that you use in all other guest pass promotions ($25+ value).

Although a guest pass is basically a business card with value, if you treat it nonchalantly you’ll blunt the effectiveness of this marketing method. So, work hard to retain the value of your guest passes! To get a solid introduction to using guest passes in your school, you should read the following articles FIRST before starting to implement the ideas listed later in this article:

Using Referral Programs to Get New Students
Using Holiday Guest Passes To Get New Students

My BIG List Of Guest Pass Referral Program Ideas…

Now without further ado, here’s the second half of my BIG list of guest pass marketing ideas:

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A Confused Mind Never Buys…

Handing out unnecessary information just for the sake of doing it can actually hinder the enrollment process by creating confusion in the mind of the prospective student.

Recently, a MASAI member asked me how many sheets of information he should hand out to his new students and prospects.

Apparently he’d been told by an “expert” that he needed to hand out a ton of information to new students, ostensibly to increase the likelihood that his prospects would enroll…

Well, if you’ve been reading my materials for any length of time, you know that I hold a strong dislike for unnecessary complexity in any shape or form in any process – be it in business systems, martial arts technique, or teaching methods.

And, the above situation is no exception. Let me explain why I think overloading new prospects with information is a mistake, and allow me to show you how to make your enrollment process much, much simpler.

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