Posts Tagged ‘Business Coaching’

The Holy Grail of Martial Arts Marketing – Group Enrollments

Group enrollments are easy to do when you know how.

When I bring up doing group enrollments to most of my martial arts business coaching clients, they typically nod their heads and tell me what a great idea it is…

Then they do nothing to implement what I’ve just shared with them. Why? Because most instructors struggle so much to get just one student, enrolling 10 or more at once seems like a pipe dream to them.

It’s Possible – If You Know How!

Well, it’s not a pipe dream. I actually started doing them way back when I first started my school, and refined and perfected the formula after observing how other successful school owners conducted their own group enrollments. Yes, it takes planning, and yes, you have to lay some groundwork to reap the rewards, but honestly -

If you could enroll as many students in a single hour as you typically do all month long, would you be willing to do a little legwork to make that happen?

Sure you would – and here’s how to do it:
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Why It’s Not Always Good Idea To Try To Build A Better Mousetrap

Learning the business of martial arts is a lot like working your way up through the ranks. You take things in sequence, learning new skills that build on those you learned in previous stages.

One thing I’ve observed since I started offering business coaching to martial art school owners is that we have a tendency to want to do our own thing.

Take for example the numerous styles and systems that exist today. There are as many styles and systems as there are instructors who believe they have something unique to offer. As one of my students once put it, “It seems like every instructor reaches a certain level, then they want to create their own system.”

In similar fashion, I’ve observed that martial arts instructors seem to want to create their own systems for starting and running their businesses as well…

Creating a unique expression that bears the mark of one’s individual personality and preferences is fine in the context of artistic expression. But in the context of running a martial art school, this often has disastrous results.

Mastery In Martial Arts Does Not Translate Into Martial Arts Business Mastery…

Think about it… by the time an instructor decides to codify their unique expression of a martial art style or system, they typically have decades of martial arts experience, study, and training under their belt. Thus, their unique approach is based on decades of trial, error, and experimentation. Read the rest of this entry »

Part II of “Doing A Lot With A Little, Or A Little With A Lot!”

This is the second part of my martial art school startup interview with Jim Mahan. In this section of the interview, Jim explains how he is starting a martial art school despite some very unique challenges. Also, you can check out Part I of this interview by clicking here. Part III of this interview will be posted to the private Member Video Content section on the site later today. In the final third segment, Jim and I get deep into examining and explaining how Jim has taken my martial arts business system and used it to go from 3 members to 26 members in just two month’s time teaching out Read the rest of this entry »