Share After Marketing Comes Selling – Where The Real Fun Begins… Many would-be school owners and aspiring full-time instructors have convinced themselves that they don’t need to know how to sell to be successful. Nothing could be further from the truth. Accept this now – you have to be a good salesman (or “sales person” [...]
Share Martial Arts Business Success Step #1 – Get Your Marketing And Lead Generation Down Pat Until a student walks in the door and you collect a check, you aren’t in business. You can get business cards printed up, tell everyone you’re starting a martial art school, and even sign a lease on a building, [...]
Share Why It’s Not Always Good Idea To Try To Build A Better Mousetrap One thing I’ve observed since I started offering business coaching to martial art school owners is that we have a tendency to want to do our own thing. Take for example the numerous styles and systems that exist today. There are [...]
Share Success Or Failure Is Often Determined By Internal And Not External Factors Why is it that some school owners can open a school under the worst of conditions, yet meet with great success… While others may open their business under the best of conditions and fail miserably? I think it’s apparent that success or [...]
Share “Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools… Starting a martial art school is tough – and growing a martial art school is even tougher. That’s why I spent a lot of time in my first school analyzing my operations and comparing them [...]
Share Chances Are It’s What You’re Not Doing That’s Hurting Your Business… Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more [...]
Share As a martial arts school owner, you need to recognize the relationship between price and value. I feel that it’s important to share this with you because when you raise your rates, you can rest assured that there will be some people who will say that you are “too high” or “too expensive” or [...]
Share As a martial arts school owner, you have a million things on your mind. Student recruitment, testing, curriculum, overhead – the list goes on and on. The last thing you’re probably worried about is your website. However, more and more consumers are going online every day to research products and services before they buy. [...]
Share This morning, I read an article about a struggling martial arts school owner. This article appeared in a daily business newsletter I subscribe to, and was written by a man who I hold in great esteem, both for his accomplishments in the world of business, and for his generosity in sharing his experience and [...]