Posts Tagged ‘Caption’

Attack Of The Killer Guest Pass Ideas, Part 2

Just in case last month’s gargantuan list of guest pass referral ideas wasn’t enough, you’ll find the second half of my big list of 99 ways to use guest passes to get more students at the end of this article.

But first, let’s review a few key points from last month’s article on using guest passes…

Basic Concepts For Using Guest Passes Effectively

A few key points about using guest passes that will greatly enhance their effectiveness as a marketing method for your school…

• Guest passes are most effective when you convey and retain a high perceived value for the guest passes.
• So, make sure you PRINT THE ACTUAL VALUE ON THE GUEST PASS. For example, “Valued at $100.00″.
• You may find it helpful to only allow staff and students to hand out free guest passes. While this will limit the number of ways you can use guest passes, you will find it creates a very high perceived value in the eyes of the recipient. I always tell my staff and students, “Only staff and students are allowed to give these out, and they’re worth over $100 each. So, be sure you tell whoever you gift them to how much that little card is worth!”
• One way to get around that issue of limiting distribution is to have two different guest passes; a one month guest pass that only staff and students may give away ($100+ value), and a “FREE WEEK!” guest pass that you use in all other guest pass promotions ($25+ value).

Although a guest pass is basically a business card with value, if you treat it nonchalantly you’ll blunt the effectiveness of this marketing method. So, work hard to retain the value of your guest passes! To get a solid introduction to using guest passes in your school, you should read the following articles FIRST before starting to implement the ideas listed later in this article:

Using Referral Programs to Get New Students
Using Holiday Guest Passes To Get New Students

My BIG List Of Guest Pass Referral Program Ideas…

Now without further ado, here’s the second half of my BIG list of guest pass marketing ideas:

Read the rest of this entry »

Martial Arts Business Success Step #1 – Get Your Marketing And Lead Generation Down Pat

Until a student walks in the door and you collect a check, you aren’t in business.

You can get business cards printed up, tell everyone you’re starting a martial art school, and even sign a lease on a building, but not one of those things really mark the transition from “wannabe” to bona fide school owner.

The only thing that does is getting paid – that’s it. And, you cannot and will not get paid without marketing your school and services effectively. Period.

I can’t tell you how many times I’ve counseled struggling school owners who gave little if any consideration to marketing when launching their school. And by the same token, I’ve also counseled school owners who wasted considerable time, effort, and resources on highly ineffective and grossly inefficient marketing methods.

If you want to launch and run a successful school, start with becoming an expert marketer. This article will teach you the fundamentals of marketing and lead generation, which marketing and advertising methods are best suited to small businesses, and how to best implement those methods for the greatest effect. Read the rest of this entry »

Do Your Enrollment Numbers Look This Good?

Actual enrollment numbers from Martial Art School Alliance site members this month: – Paul Halme, 18 members so far… – Robby Bray, 17 members so far… – Jim Mahan, 12 members so far this month… and he teaches out of an old equipment warehouse with no heat or AC! (I’m actually interviewing him today on how he’s doing so much with so little. It’ll be on the website tomorrow – stay tuned for that…) Now that’s recession-proof martial arts success! And these are all small school owners without big marketing budgets who are boot-strapping their businesses. Read the rest of this entry »

How To Increase Your Martial Arts Enrollments in 2010

2010 is finally here, and it’s time for martial art school owners everywhere to leave 2009 behind and focus on what’s important in the here and now… getting new students! To help you with this, here’s a list of ten things you can do to jump-start your enrollments in 2010:

1. Make sure your school is in tip-top shape. First impressions are everything. It won’t do any good to get a ton of people in the front door, if the front area of your school looks like a dump. Make sure everything is cleaned, mopped, dusted, and polished at least twice a day, and that all equipment is Read the rest of this entry »

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