Posts Tagged ‘Card Stock’
Author: Getting The Most From Your Referrals
This month's martial arts marketing ads can be found in the member's download area.
Valentine’s Day means a lot of different things to different people. For some, it’s time to start looking for a date for the 14th; for others, it’s time to book reservations for dinner with the significant other or spouse…
But for martial art school owners, it’s time to market your programs using guest pass referral cards.
It’s no secret that kids have to give out Valentine’s Day cards to their friends on Valentine’s Day. They’re in the mood to give stuff away anyway – why not give them a gift to place in their cards as well?
If you’ll look in the member’s download section, you’ll find a professionally designed card template that’s perfect for this purpose. Print them on full color card stock along with your school info, and provide them to parents to use in lieu of buying cards for Valentine’s Day for their kids.
So, now you know how to use those cards to get leads and trials… But how do you convert them and keep them coming back?
Here are some vital tips and tricks to make sure you get the most from your guest pass referrals – and not just during February, but all year long. Read the rest of this entry »
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The Prize is for The Person Who Does Things All the Way
In previous articles I discussed the importance of taking the “marketing base” approach to executing your monthly marketing plan. If we apply Pareto’s principle (the so-called “80/20 Rule”) to our marketing, we can assume that 80% of our results will come from 20% of our effort and activities.
Now, all we have to figure out is where to invest that first 20% of our time, money, and effort.
Fortunately for you, I’ve already done all the trial and error for you. So, you don’t need to waste months on end and thousands of dollars to figure out which marketing methods work best. For the present-day business environment, your highest-ROI (return on investment) marketing activities are: Read the rest of this entry »
"Small Dojo Big Profits" way!
