Posts Tagged ‘Chats’

Marketing Plan For the Months of March and April, 2010: Seasonal Promotion – Easter

1. Print Ads: Keep placing your ads wherever they are working, and pull them from any publication that fails to pull leads.

And just because no one signed up that called last month, it doesn’t mean you should pull the ad! All it means is that you need to work on your phone and enrollment skills.

Remember, you are going to enroll about half your leads if you’re an expert salesperson, about 25% if you aren’t. So, base your ROI (return on investment) on your average numbers, and if you got enough calls to cover the cost of the ad the same month (from initial payments on new members) then keep running the ad. Read the rest of this entry »

A Simple, Effective Strategy

Mat chats are one of the easiest, most effective ways to increase retention and customer satisfaction in your school among your children’s classes. I’ve been doing them for over fifteen years, and I have consistently experienced greater retention and improved parent feedback in classes where I do regular mat chats. The great thing is, they take very little time to prepare, and when done properly I am positive you’ll find them to be a rewarding addition to your programs.

How to Do a Martial Arts Mat Chat

When to Do Them The best time to do a mat-chat is at the end of your kid’s classes, right before your “fun drill” time. This serves two purposes:

1. It serves as the best time to teach kids life lessons, because they will still be in “focus mode” from their regular class time;
2. It allows parents who may just be stopping in to pick up their child to hear what you’re teaching their children.

Most parents would never know about Read the rest of this entry »