Posts Tagged ‘Christmas’

How One Little Piece of Paper Changes the Whole Dynamic Between You And Your Students

Does using membership agreements hurt or help your school? Read this article to find out.

Why use membership agreements?

This seems to be an ages-old controversy among martial art school owners, and it’s one that bears examining.

First, let’s examine why there is so much controversy surrounding the use of membership agreements in the first place.

If you’re against using membership agreements, I’ll bet it’s because of one of the following three reasons:

1. You’ve seen them used unethically in the past,
2. You’ve seen them used ineffectively in the past,
3. You’ve seen them used inconsistently in the past.

Can You Run A Successful School Without Them?

Everyone wants to know this, and here’s my honest answer after running schools for over 15 years and speaking to literally hundreds of school owners:
Read the rest of this entry »

Starting and Running A Summer Camp: My Own Experience

The first summer camp I ever ran was back around 2000, the summer after I got married. Oh, I had done some piddly little day camps and a Spring Break or Christmas Break camp or two, but nothing on the scale of what we were about to attempt. In preparation for this momentous event, we had just flown in to spend four days with a very successful school owner who ran after-school and summer camps at 3 schools in a large city in Florida, and I had seen for myself how successful his camps were. Read the rest of this entry »

Last month I wrote to you about planning your classes out for the new year ahead of time. This will ensure your classes are exciting, that you have less work and stress next year, and that you have more time to focus on enjoying teaching. In short, planning out your entire year’s worth of lesson plans ahead of time will make you more effective as a teacher. Planning for your marketing in the new year is no different, and in fact I’d say it takes an even higher priority than planning your classes. Why? It’s putting the horse before the cart… no students – no classes! So, let’s look at how you can plan your marketing cycle out for the year, based around the marketing approach that I teach all my coaching clients to use to build their enrollments rapidly.

Planning The Cycle…

Remember last month when I explained how to break your curriculum up by year, quarter, and month? We’re going to do roughly the same thing with our marketing plan, but we need to take other factors into consideration – namely:

• Seasonal swings in inquiries and enrollments -
• Seasonal “windows of opportunity” for certain markets and age groups -
• Seasonal and holiday promotions -

Now, let’s just take the first quarter of the year… we obviously have the New Year holiday to kick things off… the opportunity here is to attract adults who are looking to lose weight and get in Read the rest of this entry »

- Scroll Down to Download Ads -

Welcome to the Member’s ad section. As a paying member, you may download these ads for your own personal use in your own school. Just remember that by downloading these ads you agree to our terms of use:

1. Ads are for use by active, paying members of the Martial Art School Alliance International website only. If you cancel your subscription, you no longer have the right to use these ads.
2. All ads are copyrighted. You are authorized to insert your own contact information in the ad, but further modification of the ads or extracting text or images is prohibited. Ads must remain intact and with the copyright notice visible.
3. You may only use these ads for your advertising your own programs and business. Sharing these ads is prohibited.
4. Fliers may be photocopied and ads may be reprinted, so long as you insert your school’s contact information before reproducing the ad or flier. All reproductions must be for your own personal use.
5. Ads may be reduced or increased in size to suit your needs. Feel free to blow them up to poster size to use for display in your school.

To download an ad, simply right-click the link and choose “save as” to save it to your hard drive. Note: All download links expire after a few minutes. If you get an error downloading a file, reload Read the rest of this entry »

A Few Notes About These Documents:

1. Design Quality - Most of these documents were created internally in my school. They have not been designed by our graphic design professionals and are intended to be used as templates for your own documents or to provide you with ideas for creating your own marketing and promotional materials. If you are looking for our professionally designed marketing materials, please visit our Member Ads and Marketing download page.
2. Legal Disclaimer - In addition, none of the legal documents included here have been reviewed by an attorney. You should hire a qualified attorney from your area to review these documents before you use Read the rest of this entry »

You know the type… they are never satisfied with “good enough”, and no matter how hard you work, they always want you to do more. The typical slave driver boss. Man, I’d hate working for a guy like that. But the thing is, I am sort of already working for a slave driver boss… me. Yep, I’m a slave driver when it comes to getting things done. Now, the good news is that I’m my own boss, but that doesn’t mean I get to slack off… heck no! Actually, I work harder for myself than I ever Read the rest of this entry »