Share Honesty And Integrity As A Central Approach To Customer Service In The Martial Arts Industry Many years ago when I started training in the martial arts, customer service was definitely not a closely examined issue. You paid your tuition, attended class, practiced at home, and that was enough. From the student’s perspective, as long [...]

Share Choosing a Location for a Martial Arts Studio, Demystified I’ll tell you right up front that there aren’t any hard and fast rules for locating a martial arts school… just the guidelines people have come up with through past experience and common sense. However, in my experience (and from what I’ve gleaned from other [...]

Share Scholarships If you’re like me, you started teaching in order to help people, not to become the Donald Trump or Bill Gates of the martial arts industry. Because of this, even after I got some common sense on the realities of what I needed to charge to feed my family and keep my school [...]

Share Black Belt Club, Shmack Belt Club… A lot of people in the industry make a big deal out of Black Belt Club upgrades – in fact, some business systems that are being taught revolve around upgrading students to BBC after only a few weeks. To me, this is like the old illegal “bait-and-switch” sales [...]

Share By Tom Callos If you’re gearing up to start a martial arts school –or if you already own one, you’re BUSY, so I’ll make this quick. Here are seven “out of the ordinary” but common-sense suggestions/rules for school owners: 1. Take the High Road Don’t ever, EVER do anything in your business that isn’t [...]