Posts Tagged ‘Complete Control’

Save Money Doing Your Own Electronic Billing -  It’s A Cinch With New Technologies

Did you know you can do your own martial arts billing electronically in-house? Here's how...

It used be that here in the States, most martial arts schools would use a martial arts billing company to collect payments for them.

The student made their first payment at the school, and the billing company took over after that, collecting payments by mail, credit card, or electronic funds transfer (EFT/ACH).

This seemed like a great deal… Except for the fact that martial arts billing companies charged martial arts school owners 5 or 10 times more in our industry than businesses were paying for billing services in other comparable industries.

New Technology Creates A Power Shift In The Martial Arts Billing Industry

Once school owners started wising up, they began looking for alternatives to expensive martial arts billing companies. Some of us started using the same companies that businesses in other industries (fitness, for example) used.

I did this for a while, then I figured out that with advances in credit card and checking account billing technology, I could easily do the same thing myself using a merchant credit card acceptance account and an online payment gateway. Read the rest of this entry »

A Confused Mind Never Buys…

Handing out unnecessary information just for the sake of doing it can actually hinder the enrollment process by creating confusion in the mind of the prospective student.

Recently, a MASAI member asked me how many sheets of information he should hand out to his new students and prospects.

Apparently he’d been told by an “expert” that he needed to hand out a ton of information to new students, ostensibly to increase the likelihood that his prospects would enroll…

Well, if you’ve been reading my materials for any length of time, you know that I hold a strong dislike for unnecessary complexity in any shape or form in any process – be it in business systems, martial arts technique, or teaching methods.

And, the above situation is no exception. Let me explain why I think overloading new prospects with information is a mistake, and allow me to show you how to make your enrollment process much, much simpler.

Read the rest of this entry »

One of the most common questions I receive from our
subscribers and readers is, “Which billing company is the best?” I’ve
had my favorites over the years, but I always hated the fact that I’d
end up paying 7 – 10% of my gross income just to get my own money.

Understandably, many school owners simply do not want to use a
billing company – and I respect that. So, what’s a studio owner to do
about their billing if they don’t outsource it?

Here are some alternatives to using a billing company that I
think are worth looking into: Read the rest of this entry »