Posts Tagged ‘Consistency’
Author: Knowing and Doing the Basics is the Key to Martial Arts Business Success
Do you have your basics down? Not your martial arts basics, but your business basics. Find out by reading this article.
Do you have your martial arts business basics down?
You know – those top priority concepts, skills, and tasks that are essential to running a successful martial art school?
Maybe you haven’t given much thought to what those are… but if you’ve read Small Dojo Big Profits, you know about the 80/20 rule (Pareto’s Principle).
Pareto believed that eighty percent of your results come from just twenty percent of your efforts, and I’ve found this to be true in my own businesses.
That’s why it’s so important to know what those “20% activities” are. Once you do, you can focus in on those activities, and cut out most of the extraneous stuff. By doing so, not only will you become more productive, but you’ll also have more time away from your school.
So, let’s examine the “basic foundation” of running a successful martial arts school, and then we can look at which daily tasks and goals we need to focus on to leverage our workday and maximize our effectiveness.
Read the rest of this entry »
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Being Consistent Will Pay Off In Huge Dividends for Your School’s Success
Just as it took consistency in training to reach an advanced level of skill, it takes consistency in your business activities to achieve the financial success you desire.
How important is consistency in your martial arts business? I believe it is of the utmost importance.
Honestly, this is your financial future we are talking about – how could anything less than consistent daily action toward your goals be acceptable?
Yet, more often than not I find martial arts school owners are highly inconsistent in their management and marketing activities. And, it’s not just their consistency in taking action that is in question; it’s also the type of actions they take.
You see, both are extremely important to your success, because taking the wrong actions consistently can be just as devastating to your business as taking no action at all. You must understand first what the right actions are to take, and then take those actions on a consistent and daily basis to succeed.
Let’s examine what this looks like “in action” so we can have a better understanding of what proper consistent actions are, as well as the sort of impact they can have on your business. Read the rest of this entry »
Chances Are It’s What You’re Not Doing That’s Hurting Your Business…
What does this have to do with martial arts business success? Read on to find out...
”Many a small thing has been made large by the right kind of advertising.”
- Mark Twain (1835 – 1910)
Marketing is the Lifeblood of Your Studio
How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good your product or service is it doesn’t matter one bit unless people know about it.
When current and aspiring martial arts school owners contact me for help increasing their enrollment, one of the first things I inquire about is their marketing. How and where are they advertising, how do they track their advertising results, how much is their advertising budget, and so on. Read the rest of this entry »
"Small Dojo Big Profits" way!
