Posts Tagged ‘Consumers’

Using Testimonials in Your Martial Arts Marketing

There are many ways to market your school, and providing potential clients and customers with testimonials is one of the best ways to super-charge your martial arts marketing.

The power of testimonials should never be underestimated. In this day and age, consumers will only purchase products or pay for services they trust; typically, this means that product or service has been referred to them by people they know.

Since this is something that the small business owner has no control over, he has to do the next best thing… which is to get testimonials from his past clients.

Benefits of Using Testimonials

There are many benefits to collecting and using testimonials in your marketing:
Read the rest of this entry »

How to Sell Martial Arts Lessons During the Holidays

That’s right… Christmas is nearly upon us. And, just as in years past, it always seems to get here too soon and before we’re prepared for it.

Of course, that’s exactly why we’ve been talking about it on the MASAI site for the last three months in our marketing plans.

By now you should have already planned and promoted your Christmas pro shop sale and started advertising your fitness programs (to take advantage of the New Year’s resolution crowd).

Now that those tasks are done, let’s talk about selling martial arts lessons over the holidays. As you’re already aware, most consumers are focused on buying things for the holidays at this time of year; presents, decorations, food for the family gatherings, gas or plane tickets for family trips, and so forth.

So, in order to sell your programs over the holidays, you have to be thinking in “holiday mode”. The idea is to become a part of that holiday spending spree by making your programs something the consumer would want to purchase as part of their normal holiday spending.

In addition, you need to ease the sting of buying a bit for those folks who have most of their disposable income allotted to the above-mentioned holiday expenditures.

How do you do this? Read the rest of this entry »

Honesty And Integrity As A Central Approach To Customer Service In The Martial Arts Industry

Many years ago when I started training in the martial arts, customer service was definitely not a closely examined issue. You paid your tuition, attended class, practiced at home, and that was enough. From the student’s perspective, as long as the school was open and classes were held as scheduled, all was well. And, from the instructor’s perspective as long as the students paid tuition on time and showed up for class, he or she was satisfied with the arrangement. However, for better or for Read the rest of this entry »

Skip The Middle-Man And Go Directly To Your Local Consumers

Direct marketing is an area of marketing that can be very successfully used by savvy martial art school owners. But just what exactly is “direct marketing”?

There are two qualifying characteristics that distinguish direct marketing from other forms of marketing:

1. It is delivered directly to the consumer via mail, email, telemarketing, or other direct means -
2. It is focused on “call-to-action” marketing; in other words, the marketing piece focuses on getting the consumer to take a specific action immediately -

Direct Marketing For Martial Art Schools

For our purposes, we typically focus on three forms of direct marketing:

• fliering and door hanger distribution,
• email,
• and direct mail marketing.

Fliering houses, distributing door hangers, and direct mail all are pretty much in the same category as far as direct marketing goes.

However, I believe door hangers are the superior method. Here’s why: Read the rest of this entry »

If you can prove your value to your clients over and over again, you’ll keep them enrolled in your classes. In the new economy, consumers now know they have a great deal of choice and control with regards to the quality and customization of the services they purchase, and they simply will not stand for mediocre businesses that offer no additional value to their clients. And let’s face it – when things get tight, most families are going to cut out the expenses they can live without. If your program doesn’t have any added Read the rest of this entry »

As a martial arts school owner, you have a million things on your mind. Student recruitment, testing, curriculum, overhead – the list goes on and on. The last thing you’re probably worried about is your website. However, more and more consumers are going online every day to research products and services before they buy. And, many of these consumers are doing their buying research after hours, when you aren’t open. For such consumers the internet is the primary way they research their buying decisions. Consider the fact that over 200 million searches are done Read the rest of this entry »