Posts Tagged ‘Contact’

Your Members Want More – Just Make Sure You Give It To Them With Integrity

Having a BBC is a must, but "selling black belts" is NOT the way to go. If you do it, set it up so your BBC has integrity.

Having a BBC is a must, but "selling black belts" is NOT the way to go. If you do it, set it up so your BBC has integrity.

Having some sort of elite membership in your school is a must in this day and age.

You have to do this… I’ve tried having a school without an elite membership level, and it just doesn’t work.

As you probably already realize, those folks become your “core” and help keep the school together. Plus, it gives the really serious people something more.

Not to mention that it allows you to increase retention in your martial arts business. That’s a big one. We all want to keep our best students around longer, and a good BBC program can help you do exactly that.

How To Have A Successful BBC

Three things you must do: Read the rest of this entry »

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- Scroll Down to Download Ads -

Welcome to the Member’s ad section. As a paying member, you may download these ads for your own personal use in your own school. Just remember that by downloading these ads you agree to our terms of use:

  1. Ads are for use by active, paying members of the Martial Art School Alliance International website only. If you cancel your subscription, you no longer have the right to use these ads.
  2. All ads are copyrighted. You are authorized to insert your own contact information in the ad, but further modification of the ads or extracting text or images is prohibited. Ads must remain intact and with the copyright notice visible.
  3. You may only use these ads for your advertising your own programs and business. Sharing these ads is prohibited.
  4. Fliers may be photocopied and ads may be reprinted, so long as you insert your school’s contact information before reproducing the ad or flier. All reproductions must be for your own personal use.
  5. Ads may be reduced or increased in size to suit your needs. Feel free to blow them up to poster size to use for display in your school.

To download an ad, simply right-click the link and choose “save as” to save it to your hard drive. Note: All download links expire after a few minutes. If you get an error downloading a file, reload Read the rest of this entry »

It always costs less to sell to a client you already have (had) than acquire a new one… NOW is a great time to contact your old students who are inactive, and invite them to come back in and start training again. It’s best if you just write a letter in your own words stating that you are giving all your inactive students a free month in order to help them start training again in 2009. Start it by saying “WE MISS YOU!” in big letters at the top, and make Read the rest of this entry »

”Many a small thing has been made large by the right kind of advertising.”
- Mark Twain (1835 – 1910)

Marketing is the Lifeblood of Your Studio

How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good your product or service is it doesn’t matter one bit unless people know about it.

When current and aspiring martial arts school owners contact me for help increasing their enrollment, one of the first things I inquire about is their marketing. How and where are they advertising, how do they track their advertising results, how much is their advertising budget, and so on. Read the rest of this entry »


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