Posts Tagged ‘Current Students’

“Are You Nuts? You Want Me To Give Away Free Classes?”

It's easy to get focused on your current students and forget you need to attract new ones. Using guest referral passes is the second most effective marketing method among martial art school owners.

In the recent survey I posted on my blog and in the member forums, guest passes (sometimes called VIP passes) came in at number two as the most effective form of advertisement and marketing for martial art school owners. This doesn’t surprise me a bit, as I’ve been using guest passes as an effective form of marketing since I was first introduced to them in the late 90′s.

Of course, my first reaction to using them was probably similar to that of most instructors. “What? You want me to give away free classes? Are you nuts?” The thing is, I was networking with some very successful instructors at the time, and I was able to verify the effectiveness of guest pass programs firsthand by observing their results. And, soon after I learned how to effectively implement them in my own school, we found they were in fact a great way to get new students.

Basic Concepts For Using Guest Passes Effectively

A few key points about using guest passes that will greatly enhance their effectiveness as a marketing method for your school… Read the rest of this entry »

How to Increase Your Business Dramatically Without Increasing Your Overhead

In Jay Abraham’s excellent book, Getting Everything You Can Out of All You’ve Got, Mr. Abraham claims that there are only three ways you can increase your business:

1. By increasing your number of clients -
2. By increasing the average size of the sale per client -
3. By increasing the number of times clients return and buy again.

So, let’s take a look at Mr. Abraham’s observation above, and see how exactly we can apply that to the business of teaching martial arts. Read the rest of this entry »

Using Fear of Loss to Retain Members

This has to be the simplest retention strategy, ever… and one of the most effective.

It relies on the persuasion principle known as… Read the rest of this entry »