Share Summer Intensive Kids Camps It seems that school owners in some areas are experiencing difficulties in filling their summer camps this year. Whether this is due to the current economic conditions in those areas, or due to waiting too long to start advertising their camps (I suspect the latter), there’s always a way to [...]
Share Success Or Failure Is Often Determined By Internal And Not External Factors Why is it that some school owners can open a school under the worst of conditions, yet meet with great success… While others may open their business under the best of conditions and fail miserably? I think it’s apparent that success or [...]
Share A Built In Retention Program While some schools are resistant to the idea of having an elite membership in their studio, the fact remains that many of your students will jump at the chance to belong to such a program. The reason is that you already have students who are extremely dedicated and motivated [...]
Share Lesson Plan? What The Heck’s A Lesson Plan? The most common response I get from instructors when I ask whether they use lesson plans is: “Naw, not really… mostly I just wing it.” Winging it may seem like the thing to do when you’re an experienced instructor, or when the thought of one more [...]
Share So, What’s Next? For new school owners, this may not seem like it’s even worth worrying about yet… but I’m here to tell you it’s something you need to consider if you’re past your first year in business. You might think it’s only important to have a strong program up to black belt, because [...]
Share So, Just What Is “Front-Loading”? It’s piling on too much curriculum in the beginner and intermediate stages of training. Usually, instructors do this because they want to impress students, keep them around, or even because they want to prove their students are better than everyone else’s, because they “know more.” “Front-loading” a curriculum is [...]
Share There’s a dilemma most martial arts instructors face when they start teaching kids (well, those who are honest and have integrity, anyway). That is, how do you handle belt rank promotions for kids? Obviously, kids don’t have anywhere near the emotional maturity, logical deduction, motor skills, strength, or learning ability adults have. Granted, kids [...]
Share Keeping Them After They First Step In The Door… I do the same intro course process that I learned from Jim Mather 15 years ago. I’ve tried many other ways to do intros, and I always go back to this one because it has never failed me… Plus, we enroll 90% of the people [...]
Share Last month I wrote to you about planning your classes out for the new year ahead of time. This will ensure your classes are exciting, that you have less work and stress next year, and that you have more time to focus on enjoying teaching. In short, planning out your entire year’s worth of [...]
Share Unfortunately, we can’t halt the march of time, but we can plan ahead to ensure that the coming months go very smoothly in our classroom. As everyone knows, things tend to move at a slower pace around the holidays… at least as far as business is concerned. You’ll likely find yourself with some extra [...]
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Share When I first heard the term “rotating curriculum”, I had no clue what the concept was. I think the first person I heard talking about it was one of the billing company guys, and to be honest I really discounted the idea wholesale when he mentioned it. Well, a short while later I found [...]
Share Although most of the martial arts school owners and instructors I have coached don’t want to have a huge mega-studio, many of us would like to earn a comfortable living teaching between 150 and 200 students. While for some that may seem like an easy goal, for many others reaching 150 students seems near [...]
Share As a martial arts school owner, you have a million things on your mind. Student recruitment, testing, curriculum, overhead – the list goes on and on. The last thing you’re probably worried about is your website. However, more and more consumers are going online every day to research products and services before they buy. [...]