Share After Marketing Comes Selling – Where The Real Fun Begins… Many would-be school owners and aspiring full-time instructors have convinced themselves that they don’t need to know how to sell to be successful. Nothing could be further from the truth. Accept this now – you have to be a good salesman (or “sales person” [...]

Share Honesty And Integrity As A Central Approach To Customer Service In The Martial Arts Industry Many years ago when I started training in the martial arts, customer service was definitely not a closely examined issue. You paid your tuition, attended class, practiced at home, and that was enough. From the student’s perspective, as long [...]

Share As a martial arts school owner, you need to recognize the relationship between price and value. I feel that it’s important to share this with you because when you raise your rates, you can rest assured that there will be some people who will say that you are “too high” or “too expensive” or [...]