Posts Tagged ‘Dark Background’

Using Colors To Strengthen Your Local Brand And Unify Your Business Image

Sure we use a lot of color in our schools... but how about using color in a whole new way to help grow your business?

Colors are strongly tied to emotion, and this is just as true for marketing as it is for the way you decorate your school.

• Strong, vibrant colors convey energy and excitement.
• Warm colors and earth tones convey a sense of peace and calm.
• Green conveys healing and well-being. It can also be associated with wealth and money, at least here in the United States.
• Black is foreboding, but can convey strength (plus, young men think it’s cool).
• White backgrounds are easier to read with dark text. Light text on a dark background is much harder to read and remember (this has been proven in studies regarding how people learn and retain information).

You should consider your colors carefully when decorating your school or creating a marketing piece. The right colors and layout can go a long way to improving your results when it comes to attracting new business.

Decorating Your School

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