Posts Tagged ‘Day Job’

Life As A New Martial Art School Owner

"What the heck is that on the floor? Seriously, I thought I cleaned and mopped before I left last night!"

Being a new business owner is scary, mysterious, and exciting all at once. On the one hand, starting your new business represents an exciting new adventure, as well as the potential for financial freedom and getting to do what you love for a living.

On the other hand, not knowing what to expect can work on your nerves and make your first few months that much more difficult. Starting a martial art school is stressful enough; the last thing you need is additional stress based on uncertainty.

In addition, you may have unrealistic expectations that can later work against you when life as a school owner doesn’t turn out to be the smooth trip you thought it would be.

So, I thought I’d quickly share the following with you… Read the rest of this entry »

“Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools…

Want to grow your school? Follow a proven plan.

Starting a martial art school is tough – and growing a martial art school is even tougher.

That’s why I spent a lot of time in my first school analyzing my operations and comparing them to what successful school owners did. I traveled and spent time with them, observing first-hand what they were doing to grow their schools.

From those observations, I compared what successful instructors were doing, and settled on the activities that were most common among the schools I observed…

It’s not like I kept a bunch of data tables and graphs; it was nothing so complicated as all that. Basically, if I saw a lot of successful instructors doing something, I figured it was important and made note of it.

Then, I made sure I was doing those exact same tasks and activities in my own school on a daily, weekly, and monthly basis.

Now after 15 years of doing this, I’m able to boil down the key elements to martial arts business success into a very simple formula and very thorough checklists, ensuring that I’m hitting on all eight cylinders in my martial art school operations.

This month, I’ve decided to share that formula and most of those checklist items with you in the remainder of this article. Want to hit 100 martial arts students fast, and then continue that growth? Read the rest of this entry »

Traditionally, summer has been one of the most difficult times of year for most martial arts schools. Thankfully, however, savvy studio owners have developed new ways to actually generate more income over the summer months than they do during the other months of the year.

Testimonial: “This is awsome. I can’t put it down. I have read many articles and books on MA school ops and they mostly say the same thing, “BIGGER IS BETTER”. But you have opened my eyes to new ideas. Great book!” Pete DeCarlo Pennsylvania, USA

How, you ask? For those of you who don’t mind teaching kids, the answer is “Summer Camps.” Now, I’ve heard from a lot of instructors before that they don’t want to teach kids. All I can say to that is, before you opened your school Read the rest of this entry »