Posts Tagged ‘Dead In The Water’

“Work” – The Dirty Word in Martial Arts Marketing

Work.

It’s that dirty little four-letter word associated with martial arts marketing in all its varied forms. There’s no avoiding it, and no denying it.

Marketing your studio takes work.

Yet, without marketing you’re dead in the water. Just as a fisherman can’t catch fish without casting a net or line, you can’t expect to get leads and clients without doing any marketing.

And, just because it takes time and effort to market your school, that doesn’t give you an excuse to ignore or avoid it. In fact, if anything it should be the first thing you knock out every day, since it’s often the most time-intensive activity each day.

Why I Look Forward To Doing My Marketing

Yes, I actually look forward to doing the marketing for my martial arts business. Why? Because I’ve invested enough time and effort into it that I’m good at it, and because of that I know there’s a reward at the end of every successful campaign I invest my time and effort into.

Notice, I didn’t say, “Invest money into.” That’s because with today’s technology, it actually costs very little to market a small business… if you know what you’re doing.

Yet, I have coaching clients who are anything but marketing geniuses who are successfully using technologies like blogging, social media, and email to market their schools and studios – and to great effect.

In fact, if you check out the MASAI site updates that appear later in this article, you’ll find out how to market your school for around $60 a month. Seriously. Read the rest of this entry »

A Huge, Largely Untapped Marketing Opportunity

You might think that marketing online is as simple as putting up a website with your business information and a contact page, and then business will just roll right in…

Unfortunately, it’s a lot more complicated than that these days. Back in the early days of the internet a website was enough – but today, social media marketing has taken over the ‘net!

And, if you don’t know how to use these powerful sites to market your business online, you’ll be dead in the water going up against competition who does know how to use it…

So, why start with Facebook?

Let’s see…

• Over 500 MILLION users worldwide -
• More page views generated than Google -
• Fastest growing website on the internet -
• And (for the moment)… IT’S FREE!

That makes it the perfect place to market your business online. Whether you run a small local business with a storefront, an e-commerce site, or you run a business from home… FACEBOOK is THE PLACE to get the word out about what you do.

What NOT to Do on Facebook

Read the rest of this entry »