Posts Tagged ‘Direct Marketing’

Getting Social to Get Leads and Build Your Database

Social media sites like Facebook and Twitter can help you build your email list - which in turn increases your local direct marketing reach.

Social media, social media, social media blah blah blah…

Okay – so I bet you’ve heard a lot about social media. By now you might be totally in love with it or sick and tired of hearing about it. Possibly a little of both.

Regardless of where you are with it, social media really is just ‘the internet’. The internet itself has morphed from a monologue into a dialogue and now more than ever information, news and rumors spread at a fantastic rate.

By its most basic definition, social media is a conversation, just digitized. It’s a dialogue, connecting the world in ways that have never been possible before.

And, it’s pervasive to our modern culture. That’s why you need to at least understand what social media is and how it affects your business – and your email list. Read the rest of this entry »

The Prize is for The Person Who Does Things All the Way

In previous articles I discussed the importance of taking the “marketing base” approach to executing your monthly marketing plan. If we apply Pareto’s principle (the so-called “80/20 Rule”) to our marketing, we can assume that 80% of our results will come from 20% of our effort and activities.

Now, all we have to figure out is where to invest that first 20% of our time, money, and effort.

Fortunately for you, I’ve already done all the trial and error for you. So, you don’t need to waste months on end and thousands of dollars to figure out which marketing methods work best. For the present-day business environment, your highest-ROI (return on investment) marketing activities are: Read the rest of this entry »

Skip The Middle-Man And Go Directly To Your Local Consumers

Can this little piece of paper make the difference between marketing failure and success for your school?

Direct marketing is an area of marketing that can be very successfully used by savvy martial art school owners. But just what exactly is “direct marketing”?

There are two qualifying characteristics that distinguish direct marketing from other forms of marketing:

1. It is delivered directly to the consumer via mail, email, telemarketing, or other direct means -
2. It is focused on “call-to-action” marketing; in other words, the marketing piece focuses on getting the consumer to take a specific action immediately -

Direct Marketing For Martial Art Schools

For our purposes, we typically focus on three forms of direct marketing:

• fliering and door hanger distribution,
• email,
• and direct mail marketing.

Fliering houses, distributing door hangers, and direct mail all are pretty much in the same category as far as direct marketing goes.

However, I believe door hangers are the superior method. Here’s why: Read the rest of this entry »