Posts Tagged ‘Direct Response’

Marketing Plan For the Months of March and April, 2010: Seasonal Promotion – Easter

1. Print Ads: Keep placing your ads wherever they are working, and pull them from any publication that fails to pull leads.

And just because no one signed up that called last month, it doesn’t mean you should pull the ad! All it means is that you need to work on your phone and enrollment skills.

Remember, you are going to enroll about half your leads if you’re an expert salesperson, about 25% if you aren’t. So, base your ROI (return on investment) on your average numbers, and if you got enough calls to cover the cost of the ad the same month (from initial payments on new members) then keep running the ad. Read the rest of this entry »