Share The Prize is for The Person Who Does Things All the Way In previous articles I discussed the importance of taking the “marketing base” approach to executing your monthly marketing plan. If we apply Pareto’s principle (the so-called “80/20 Rule”) to our marketing, we can assume that 80% of our results will come from [...]

Share Multiple Marketing Methods Spell Lead Generation Success For Smart School Owners I always talk about multiple source lead generation, and I often say I don’t care where a lead comes from. I felt I needed to provide some clarification on this, so I don’t give the impression that you don’t have to track your [...]

Share Skip The Middle-Man And Go Directly To Your Local Consumers Direct marketing is an area of marketing that can be very successfully used by savvy martial art school owners. But just what exactly is “direct marketing”? There are two qualifying characteristics that distinguish direct marketing from other forms of marketing: It is delivered directly [...]

Share How to Create a Lead Generating Machine In Under 90 Days… (Almost) For Free! Most everyone asks me about martial arts marketing; or more specifically, how to get more students into their school. This seems to be a universal problem for school owners across the country. For the majority of school owners, the main [...]

Share One of the hardest things about starting a new studio is finding ways to market before you are making any profit. It’s a real catch-22; you know you need to market to attract students, but you don’t have much money to spend to do it. So what do you do? Actually, there are a [...]