Posts Tagged ‘Doors’
Decide Now What Type of School You Want, Or You’ll Be The Proud Owner of Someone Else’s Ideal School
The type of school you eventually will own is determined by more than just your style. Building your ideal school requires clarity of purpose as well as focused intent.
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The Importance of Retention Strategies, and “Treading Water” in the Martial Arts Industry (Part 1)
Author: M. Massie
By Michael Massie
When you are first starting your school, building your revenues through marketing and recruitment is your first and foremost priority.
Due to the fact that your overall enrollment numbers are relatively low, retention is not an issue at this early stage in the game.
Why Retention Becomes So Important After Your First Year
However, as time goes on your enrollment numbers will increase, thereby making retention an increasing concern for your school’s growth after your second year in business. Here’s why… Read the rest of this entry »
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The biggest challenge new and established school owners face is getting new students. The thing most martial arts instructors fail to realize is that, once they open their doors, they are no longer just in the business of teaching martial arts. Now that they’ve decided to open a studio, they have an added responsibility to keep their doors open by attracting new business.
Although many instructors fail miserably in their marketing efforts, it’s often more due to a lack of planning than a pure lack of marketing know-how. Instead of going over the basics of marketing (you can read that by picking up any good marketing book), instead I am going to tell you how to plan your efforts so you get the most from your hard work and money. Here’s how: Read the rest of this entry »
"Small Dojo Big Profits" way!
