Posts Tagged ‘Eight Cylinders’

The First 30 Make All The Difference

The first 30 students are always the toughest ones to get, but yet that first 30 will be the foundation that your remaining enrollment is built on.

So, it’s crucial that you have a solid marketing strategy for attracting your first 30 students when you open your doors.

For many instructors who are just starting out, getting 30 students may seem like a monumental task. However, just like any other undertaking, if you break it down you’ll find it’s much easier to accomplish.

So, here’s my “quick-start” marketing plan for getting your first 30 students: Read the rest of this entry »

“Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools…

Want to grow your school? Follow a proven plan.

Starting a martial art school is tough – and growing a martial art school is even tougher.

That’s why I spent a lot of time in my first school analyzing my operations and comparing them to what successful school owners did. I traveled and spent time with them, observing first-hand what they were doing to grow their schools.

From those observations, I compared what successful instructors were doing, and settled on the activities that were most common among the schools I observed…

It’s not like I kept a bunch of data tables and graphs; it was nothing so complicated as all that. Basically, if I saw a lot of successful instructors doing something, I figured it was important and made note of it.

Then, I made sure I was doing those exact same tasks and activities in my own school on a daily, weekly, and monthly basis.

Now after 15 years of doing this, I’m able to boil down the key elements to martial arts business success into a very simple formula and very thorough checklists, ensuring that I’m hitting on all eight cylinders in my martial art school operations.

This month, I’ve decided to share that formula and most of those checklist items with you in the remainder of this article. Want to hit 100 martial arts students fast, and then continue that growth? Read the rest of this entry »