Posts Tagged ‘Email’

“Work” – The Dirty Word in Martial Arts Marketing

Work.

It’s that dirty little four-letter word associated with martial arts marketing in all its varied forms. There’s no avoiding it, and no denying it.

Marketing your studio takes work.

Yet, without marketing you’re dead in the water. Just as a fisherman can’t catch fish without casting a net or line, you can’t expect to get leads and clients without doing any marketing.

And, just because it takes time and effort to market your school, that doesn’t give you an excuse to ignore or avoid it. In fact, if anything it should be the first thing you knock out every day, since it’s often the most time-intensive activity each day.

Why I Look Forward To Doing My Marketing

Yes, I actually look forward to doing the marketing for my martial arts business. Why? Because I’ve invested enough time and effort into it that I’m good at it, and because of that I know there’s a reward at the end of every successful campaign I invest my time and effort into.

Notice, I didn’t say, “Invest money into.” That’s because with today’s technology, it actually costs very little to market a small business… if you know what you’re doing.

Yet, I have coaching clients who are anything but marketing geniuses who are successfully using technologies like blogging, social media, and email to market their schools and studios – and to great effect.

In fact, if you check out the MASAI site updates that appear later in this article, you’ll find out how to market your school for around $60 a month. Seriously. Read the rest of this entry »

It’s Time To Go Back To School With Some Old School Marketing

In this day and age of the internet, texting, and social networking, it’s easy to overlook some of the old school marketing and retention methods.

However, in some cases those old school methods of reaching out and contacting people are just as effective, if not more effective, than those that use modern technology.

And, since many of your competitors are flocking to technology with the hopes of finding “push-button” marketing success (it doesn’t exist), you can step in and fill the void left by using some tried and true old-school marketing methods…

All of which will definitely serve to set you apart from your competition.

Old School Marketing That Still Makes The Grade

So, here are three old-school marketing and retention tactics that still work well for generating leads, enrollments, and renewals: Read the rest of this entry »

It always costs less to sell to a client you already have (had) than acquire a new one… NOW is a great time to contact your old students who are inactive, and invite them to come back in and start training again. It’s best if you just write a letter in your own words stating that you are giving all your inactive students a free month in order to help them start training again in 2009. Start it by saying “WE MISS YOU!” in big letters at the top, and make Read the rest of this entry »

”Many a small thing has been made large by the right kind of advertising.”
- Mark Twain (1835 – 1910)

Marketing is the Lifeblood of Your Studio

How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, no matter how good your product or service is it doesn’t matter one bit unless people know about it.

When current and aspiring martial arts school owners contact me for help increasing their enrollment, one of the first things I inquire about is their marketing. How and where are they advertising, how do they track their advertising results, how much is their advertising budget, and so on. Read the rest of this entry »

Every week or so I get an email from someone who is starting a school and wants the low-down on how to do it right.

It’s a pretty tall order to sum it all up in an email, which is why I wrote a book about it. However, there are a few things I’d like to share on the topic – kind of a quick and dirty list of tips and suggestions for prospective school owners:
Read the rest of this entry »