Posts Tagged ‘Emotion’

Learning What Triggers Buying Decisions Can Mean The Difference Between Failure And Success

Are you a white belt in sales? Learning what makes people buy will go a long way toward getting you out of the beginner's class in sales skills.

Do you know why people buy?

It seems like such a simple question, one that most people would glibly answer, “Because they want stuff.”

True, but that really merely scratches the surface. In truth, people buy for a multitude of reasons, but what triggers a consumer to make a buying decision…

Well, that’s a whole different story. And, if you can identify and leverage buying triggers, you can greatly increase your chances of growing and running a thriving martial arts school for years to come. Read the rest of this entry »

Using Colors To Strengthen Your Local Brand And Unify Your Business Image

Sure we use a lot of color in our schools... but how about using color in a whole new way to help grow your business?

Colors are strongly tied to emotion, and this is just as true for marketing as it is for the way you decorate your school.

• Strong, vibrant colors convey energy and excitement.
• Warm colors and earth tones convey a sense of peace and calm.
• Green conveys healing and well-being. It can also be associated with wealth and money, at least here in the United States.
• Black is foreboding, but can convey strength (plus, young men think it’s cool).
• White backgrounds are easier to read with dark text. Light text on a dark background is much harder to read and remember (this has been proven in studies regarding how people learn and retain information).

You should consider your colors carefully when decorating your school or creating a marketing piece. The right colors and layout can go a long way to improving your results when it comes to attracting new business.

Decorating Your School

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proposition – (Noun) 1. a proposal or offer In this month’s start-up article, I’d like to discuss a subject that is often very personal, and that tends to elicit strong emotions when discussed in the presence of savvy small business owners… That’s right – I’m talking about your “U.S.P” – your “Unique Selling Proposition.” USP: “Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands. USP is often a critical component of a promotional theme around which an advertising campaign is built.” Read that definition again a few times, until it sinks in. Your USP is what cause the customer to choose you instead of the goofball down the street.

Why This Is Such an Emotional Issue

Now, you’re probably thinking, “Mike, this doesn’t really stir up a whole lot of emotion for me… I mean, it’s just a selling point, right?” And that’s my point… If your USP doesn’t stir up any emotion in you, then it won’t in your buyers either. Be advised, if your USP isn’t something that fires you up, then it’s a good indication your USP probably sucks!

How to Make Sure Your USP Doesn’t Suck

In Bob Bly’s Read the rest of this entry »