Posts Tagged ‘Enrollments’
The Importance of Retention Strategies, and “Treading Water” in the Martial Arts Industry (Part 1)
Author: M. Massie
By Michael Massie
When you are first starting your school, building your revenues through marketing and recruitment is your first and foremost priority.
Due to the fact that your overall enrollment numbers are relatively low, retention is not an issue at this early stage in the game.
Why Retention Becomes So Important After Your First Year
However, as time goes on your enrollment numbers will increase, thereby making retention an increasing concern for your school’s growth after your second year in business. Here’s why… Read the rest of this entry »
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As I’ve said many times before, planning and goal-setting is crucial to your success as a martial arts instructor. Or, as someone once said, “If you don’t know where you’re going how will you know when you get there?”
The first step to developing a comprehensive plan for your business is setting goals for profits. Since the majority of our income is derived from tuition payments, we must set profit goals that are based on our enrollments, renewals and attrition.
Setting goals and adopting performance guidelines based on these numbers is one of the most basic management tasks you need to complete if you are to become successful running your studio.
Here’s how to do it… Read the rest of this entry »
Developing better time management skills will allow you to use your time more effectively – “leveraging” your time, if you will. This in turn will make you more productive, and can definitely have a positive impact on your income.
Mentally go through everything you did yesterday. How much time did you spend doing things that have no impact whatsoever on improving your quality of life?:
* Daydreaming
* Worrying
* Engaging in unimportant conversations
* Spending time with people you really don’t care for – aka, “energy takers”
* Letting others waste your time
* Starting projects, getting distracted, then starting them over again
* Reading frivolous and unimportant magazine or news articles
* Watching TV (for some, the biggest time thief – in my opinion, it’s also the main reason for the “dumbing down” of America…)
It can be pretty frightening when you think about how much time you actually waste in a day. Now, think about how much more efficient you would be, and how much more quality, unadulterated free time you would have if you managed your time better.
Instead of working extra hours in the studio, you might be out playing at the park, relaxing at the pool, going to see a movie with your friends and loved ones, and doing other fun stuff.
So, let’s work on some time management skills to see how to increase your productivity. The first step is to set priorities. Here’s how: Read the rest of this entry »
"Small Dojo Big Profits" way!
