Posts Tagged ‘Expenditures’

How to Sell Martial Arts Lessons During the Holidays

Member ads for this month can be from the marketing materials download page.

That’s right… Christmas is nearly upon us. And, just as in years past, it always seems to get here too soon and before we’re prepared for it.

Of course, that’s exactly why we’ve been talking about it on the MASAI site for the last three months in our marketing plans.

By now you should have already planned and promoted your Christmas pro shop sale and started advertising your fitness programs (to take advantage of the New Year’s resolution crowd).

Now that those tasks are done, let’s talk about selling martial arts lessons over the holidays. As you’re already aware, most consumers are focused on buying things for the holidays at this time of year; presents, decorations, food for the family gatherings, gas or plane tickets for family trips, and so forth.

So, in order to sell your programs over the holidays, you have to be thinking in “holiday mode”. The idea is to become a part of that holiday spending spree by making your programs something the consumer would want to purchase as part of their normal holiday spending.

In addition, you need to ease the sting of buying a bit for those folks who have most of their disposable income allotted to the above-mentioned holiday expenditures.

How do you do this? Read the rest of this entry »

When You Start a Martial Art School There Are Things You Should Know…

If you could teach in a gymnasium 40 hours a week, your space and time issues would be mostly solved...

Most instructors start a martial arts school knowing they are going to need 100 students or more to support themselves at a living wage while paying the overhead on their facility. However, there are some other things you should know when you start a school that no one likes to talk about…

For example, your two greatest enemies – space and time.

Now, I’m not talking about space and time in the sense that say, a quantum physicist might refer to them… and not in the Rod Serling sense either (if you don’t know who he is, it’s before your time). No, I’m talking about it in the “square footage and hours in the day” sense. Read the rest of this entry »

One idea that I picked up from my accountant many years ago was to do an end-of-year review of all my expenditures to see where I was bleeding money. I’ve heard other school owners talk about how they do this every year sometime over the holidays so they keep their costs down and profits up. I must agree that it’s a worthwhile use of a few days time in order to cut costs by one percent to as much as ten percent or more.

Assessing Where Your Budget “Leaks” Are, And Filling The Holes

Let’s look at a few areas where you can potentially Read the rest of this entry »