Posts Tagged ‘Facebook’

Use Social Networking to Promote Your Website

It’s almost impossible to find someone these days that isn’t a member of at least one social network.

Why not use that to your advantage in promoting your business?

Social networking provides you with free ways to promote your business and increase your website traffic.

And the best part is, you can access and use all the most popular social networks to market your business for free.

Here’s how…

The Social Networking Craze, and How To Leverage It To Promote Your Martial Art School

Social networking is one of the easiest ways to stay connected to friends and family near and far. You can share pictures, stories and send instant messages when you are both logged in.

This way of keeping in touch has extended into the business world and become useful as a marketing tool. The great thing is, it’s free, and these sites bridge the gap across the miles better than simple email. Read the rest of this entry »

Getting Social to Get Leads and Build Your Database

Social media sites like Facebook and Twitter can help you build your email list - which in turn increases your local direct marketing reach.

Social media, social media, social media blah blah blah…

Okay – so I bet you’ve heard a lot about social media. By now you might be totally in love with it or sick and tired of hearing about it. Possibly a little of both.

Regardless of where you are with it, social media really is just ‘the internet’. The internet itself has morphed from a monologue into a dialogue and now more than ever information, news and rumors spread at a fantastic rate.

By its most basic definition, social media is a conversation, just digitized. It’s a dialogue, connecting the world in ways that have never been possible before.

And, it’s pervasive to our modern culture. That’s why you need to at least understand what social media is and how it affects your business – and your email list. Read the rest of this entry »

Three Trends School Owners Need to Be Aware of When Marketing Online in 2010-2011

Google is changing the face of search... again. Are you prepared for what's coming?

Unless you’ve been living under a rock, you should be aware that online marketing is of the utmost importance to your business in the coming decade.

As I’ve mentioned and discussed many times in recent years, the landscape of marketing small businesses locally has changed drastically since 2005.

Print is dead. Yellow pages are useless. Newspapers are the dinosaurs of our media. Better than 90% of the population turns to online media to research buying decisions. We’ve been through all this before on this site and my martial arts business blog.

But the marketing landscape changes at a breakneck pace in the new information age, and it seems to change ever faster as technology progresses. I spend a considerable amount of my time studying these trends and analyzing what they mean to small business owners, so I can advise my clients on how to best leverage new marketing technologies and opportunities.

If you follow the trends and know how to take advantage, there has never been a better time to market your business. But, you have to know the trends to take advantage of them. Here are three trends that you need to know about for marketing your business online in 2010 and 2011.

Read the rest of this entry »

A Huge, Largely Untapped Marketing Opportunity

You might think that marketing online is as simple as putting up a website with your business information and a contact page, and then business will just roll right in…

Unfortunately, it’s a lot more complicated than that these days. Back in the early days of the internet a website was enough – but today, social media marketing has taken over the ‘net!

And, if you don’t know how to use these powerful sites to market your business online, you’ll be dead in the water going up against competition who does know how to use it…

So, why start with Facebook?

Let’s see…

• Over 500 MILLION users worldwide -
• More page views generated than Google -
• Fastest growing website on the internet -
• And (for the moment)… IT’S FREE!

That makes it the perfect place to market your business online. Whether you run a small local business with a storefront, an e-commerce site, or you run a business from home… FACEBOOK is THE PLACE to get the word out about what you do.

What NOT to Do on Facebook

Read the rest of this entry »

The Prize is for The Person Who Does Things All the Way

In previous articles I discussed the importance of taking the “marketing base” approach to executing your monthly marketing plan. If we apply Pareto’s principle (the so-called “80/20 Rule”) to our marketing, we can assume that 80% of our results will come from 20% of our effort and activities.

Now, all we have to figure out is where to invest that first 20% of our time, money, and effort.

Fortunately for you, I’ve already done all the trial and error for you. So, you don’t need to waste months on end and thousands of dollars to figure out which marketing methods work best. For the present-day business environment, your highest-ROI (return on investment) marketing activities are: Read the rest of this entry »