Share Speed Kills… In the past six months, out of the hundreds of site members we have, I’ve had just three site members contact me to tell me they were either closing their schools or scaling back on their operations… Although this is an extremely low percentage of failure – especially during an extended recession [...]

Share Success Or Failure Is Often Determined By Internal And Not External Factors Why is it that some school owners can open a school under the worst of conditions, yet meet with great success… While others may open their business under the best of conditions and fail miserably? I think it’s apparent that success or [...]

Share “Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools… Starting a martial art school is tough – and growing a martial art school is even tougher. That’s why I spent a lot of time in my first school analyzing my operations and comparing them [...]

Share Skip The Middle-Man And Go Directly To Your Local Consumers Direct marketing is an area of marketing that can be very successfully used by savvy martial art school owners. But just what exactly is “direct marketing”? There are two qualifying characteristics that distinguish direct marketing from other forms of marketing: It is delivered directly [...]

Share Learning What Triggers Buying Decisions Can Mean The Difference Between Failure And Success Do you know why people buy? It seems like such a simple question, one that most people would glibly answer, “Because they want stuff.” True, but that really merely scratches the surface. In truth, people buy for a multitude of reasons, [...]

Share Chances Are It’s What You’re Not Doing That’s Hurting Your Business… Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more [...]