Posts Tagged ‘Family And Friends’

A Good Graduation Ceremony Both Attracts And Keeps Students

Making your martial arts promotion ceremonies meaningful and memorable is an effective way to both keep and attract students.

Graduation night is a concept I picked up from observing successful school owners from around the country. When I started my first school, I tried to network with and visit as many successful school owners as I could, both to exchange ideas and to observe their “best practices” in action.

One thing I observed was that, in many of the most successful schools, they used belt promotions as a means of both increasing their retention and to promote their programs. For retention purposes, nothing beats getting the family members of your students involved and giving them an opportunity to see their loved one in action.

In addition, this is also a powerful incentive for your students to perform well and stay committed to their training, because they want to be able to “show” their family how they are progressing in their martial arts training.

Likewise when it comes to attracting new students, there are few things more powerful than third-party endorsements. And, the best third-party endorsements are those people can witness with their own eyes. As they say, “Seeing is believing”. Well, when friends of your students see them getting recognition for their hard work, and enjoying doing their martial art, it is a powerful recruiting tool for your school.

Holding regular scheduled graduation celebration events where students are ENCOURAGED to invite their friends is a great way to achieve both of the above objectives. Here’s how… Read the rest of this entry »

I sincerely hope that by this time next year, you’re kicking back and enjoying the rewards of all your hard work during the previous year. You know, I love Christmastime as much as anyone else, but it’s even better when you are a small studio owner. Why, you may ask? Well, before I opened my studio, I was a nursing student and EMT and had worked in the health care field for some time. Every year without fail, I always managed to pull a shift during Thanksgiving, Christmas, or New Year (or a combination of the three). Read the rest of this entry »