Posts Tagged ‘Flier’

Selling The Intangible Benefits of Martial Arts Training

This month's martial arts marketing materials can be downloaded from the member's download area.

When marketing martial arts classes for children, you should be aware of what motivates parents to spend money on extracurricular activities for their children.

If you believe parents are motivated by the same motivating factors that get children interested in martial arts, you’re way off base.

In fact, parents motivations for enrolling their children in martial arts are often the exact opposite of that of their children.

Let’s examine these motivations in brief to help you better understand how to market your children’s programs to the greatest effect. Read the rest of this entry »

Marketing Martial Arts to Adults

This month's member ads can be found in the member's download area.

Most martial art school owners do a horrible job of marketing to adults… even the ones who offer programs geared toward the adult market.

The fact is, children’s martial arts has dominated the industry for so long, most of the industry has forgotten what it’s like to have a floor full of adults.

This, in turn, has led to instructors being out of touch with what the adult market wants. Further, even those school owners who focus on adult martial arts programs often get it wrong.

That’s because they are also out of touch with what the market wants, but for different reasons. These instructors are often so focused on what their needs and desires are, they forget or completely miss what the vast majority of people are looking for in a martial arts program.

So, the purpose of this month’s marketing tip is to review the basics of marketing martial arts to adults… read on and you might very well find you’ve been missing the mark in your own marketing efforts.

The Basics of Marketing Martial Arts to Adults

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Getting The Most From Your Referrals

This month's martial arts marketing ads can be found in the member's download area.

Valentine’s Day means a lot of different things to different people. For some, it’s time to start looking for a date for the 14th; for others, it’s time to book reservations for dinner with the significant other or spouse…

But for martial art school owners, it’s time to market your programs using guest pass referral cards.

It’s no secret that kids have to give out Valentine’s Day cards to their friends on Valentine’s Day. They’re in the mood to give stuff away anyway – why not give them a gift to place in their cards as well?

If you’ll look in the member’s download section, you’ll find a professionally designed card template that’s perfect for this purpose. Print them on full color card stock along with your school info, and provide them to parents to use in lieu of buying cards for Valentine’s Day for their kids.

So, now you know how to use those cards to get leads and trials… But how do you convert them and keep them coming back?

Here are some vital tips and tricks to make sure you get the most from your guest pass referrals – and not just during February, but all year long. Read the rest of this entry »

1. Print Ads: Run this month’s ad (the New Year Fitness ads and fliers) where moms and women will see it – the local parenting magazine or in the family section of the local newspaper is a good start. Remember, women make up the bulk of your fitness clients – market to them first and foremost. 2. Fliers: Print up those fliers and distribute them in neighborhoods around your school. 3. Large Front Window Display: Blow up the full-color 8.5 by 11.0 inch flier at Kinko’s, have them mount it on foam board, and stick it in your front window. Read the rest of this entry »

If you can prove your value to your clients over and over again, you’ll keep them enrolled in your classes. In the new economy, consumers now know they have a great deal of choice and control with regards to the quality and customization of the services they purchase, and they simply will not stand for mediocre businesses that offer no additional value to their clients. And let’s face it – when things get tight, most families are going to cut out the expenses they can live without. If your program doesn’t have any added Read the rest of this entry »

One of the hardest things about starting a new studio is finding ways to market before you are making any profit. It’s a real catch-22; you know you need to market to attract students, but you don’t have much money to spend to do it. So what do you do?

Actually, there are a number of low-cost and moderate-cost methods you can use to attract new students. The first thing I would suggest is to Read the rest of this entry »

The Key to Easy Upgrading – Stop Selling and Start Recruiting

It’s important to have the right mindset when you start offering upgraded student memberships. It has to be a privilege, something that a student earns the right to be a part of, instead of just a way to make more money. Remember that you are choosing students for elite membership upgrades on their merits, and they should be honored that you have given them the opportunity to join.

Once you adopt this attitude, upgrading students becomes much simpler. In fact, more often than not you’ll have students approaching you about joining, versus your having to approach them instead.

The Upgrade Process – Make Them Work For It

Here is the process we used to get students to upgrade their memberships: Read the rest of this entry »

A Few Notes About These Documents:

1. Design Quality - Most of these documents were created internally in my school. They have not been designed by our graphic design professionals and are intended to be used as templates for your own documents or to provide you with ideas for creating your own marketing and promotional materials. If you are looking for our professionally designed marketing materials, please visit our Member Ads and Marketing download page.
2. Legal Disclaimer - In addition, none of the legal documents included here have been reviewed by an attorney. You should hire a qualified attorney from your area to review these documents before you use Read the rest of this entry »