Posts Tagged ‘Forums’
Author: Not Following The Monthly Marketing System To The “T”? Reading The Following May Change Your Mind…
Recently I coached one of our members on setting up a marketing system. Check out this video to see the results of him implementing the system:
Just the other day, Tony posted his final results for the MASAI 30-Day Challenge in the forums:
Well, I hit it and a few over. I’m sitting on 34 this month. This is the crazys month ever. I have got around 36 infos this month. I have had some busy months before but I don’t think any like this. Thanks for your help!
Hmmm… from 3 or 4 enrollments a month to 34 in one month. There must be some amazing secret, right? I bet you’re wondering, what was this mysterious system we implemented?
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Unrealistic Expectations…
I often receive emails or field messages on the forums asking me how long it takes to grow a martial arts school to “x” number of students.
In addition, I sometimes receive similar messages from new and would-be school owners who are ready to quit because they think their school isn’t growing fast enough…
Sadly, this is an all-too-common occurrence which I blame in part on the mainstream industry magazines, who are more than willing to print story after story about Master XYZ’s overnight martial arts school successes.
Unfortunately, this sort of irresponsible journalism creates unrealistic expectations in the minds of those who are unfamiliar with the way business growth typically works in the real world.
Reality Versus Confabulation
Certainly, such wild stories sell consulting packages… but what you’re not reading in those articles is how Master XYZ already had a substantial business in place in a neighboring community, or how they had an extensive marketing budget and experience in martial arts school promotion to help them get off the ground fast. Granted, I’ve personally coached school owners and showed them how to enroll large amounts of students in a relatively short period of time. But, they were, Read the rest of this entry »
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